VISION​

The European Institute for Advanced Behavioural Management (EIABM)

VISION​

The European Institute for Advanced Behavioural Management (EIABM)

VISION​

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You are here:   Start / About Us / Vision
Start / About Us / Vision
Fahnen EI_2017 (1)

Behavioural Management (“Verhaltensorientiertes Management”):
Our research and teaching focus on behaviour of people and markets (“Menschen und Märkte”).

Companies are successful if and only if they understand people in their roles as consumers, customers, employees, and decision makers. Companies and their managers must be capable of understanding markets from economic, societal, and psychological perspectives. In order to understand behaviour in all its factes, professional managers need to be able to apply basic theories to their observations of market developement and master the methods used for influencing behaviour. This leads to fascinating questions:

  • Why do consumers, employees, and managers behave like they do?
  • How do internationalization and europeanization influence that behaviour?
  • How can we decipher expectations of customers and other stakeholders and how can we meet them?
  • How can we bring attitudes and skills of employees together with those of the managers?
  • How can modern information systems and social media contribute to understanding the people we interact with?

At the European Institute for Advanced Behavioural Management we deal with all the above and many more captivating questions.

Behavioural Management (“Verhaltensorientiertes Management”):
Our research and teaching focus on behaviour of people and markets (“Menschen und Märkte”).

Companies are successful if and only if they understand people in their roles as consumers, customers, employees, and decision makers. Companies and their managers must be capable of understanding markets from economic, societal, and psychological perspectives. In order to understand behaviour in all its factes, professional managers need to be able to apply basic theories to their observations of market developement and master the methods used for influencing behaviour. This leads to fascinating questions:

  • Why do consumers, employees, and managers behave like they do?
  • How do internationalization and europeanization influence that behaviour?
  • How can we decipher expectations of customers and other stakeholders and how can we meet them?
  • How can we bring attitudes and skills of employees together with those of the managers?
  • How can modern information systems and social media contribute to understanding the people we interact with?

At the European Institute for Advanced Behavioural Management we deal with all the above and many more captivating questions.

Behavioural Management (“Verhaltensorientiertes Management”):
Our research and teaching focus on behaviour of people and markets (“Menschen und Märkte”).

Companies are successful if and only if they understand people in their roles as consumers, customers, employees, and decision makers. Companies and their managers must be capable of understanding markets from economic, societal, and psychological perspectives. In order to understand behaviour in all its factes, professional managers need to be able to apply basic theories to their observations of market developement and master the methods used for influencing behaviour. This leads to fascinating questions:

  • Why do consumers, employees, and managers behave like they do?
  • How do internationalization and europeanization influence that behaviour?
  • How can we decipher expectations of customers and other stakeholders and how can we meet them?
  • How can we bring attitudes and skills of employees together with those of the managers?
  • How can modern information systems and social media contribute to understanding the people we interact with?

At the European Institute for Advanced Behavioural Management we deal with all the above and many more captivating questions.

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 – 2553
Telefax: +49 (0) 681 / 302 – 4573
Email: info(at)mba-europe.de

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 2553
Telefax: +49 (0) 681 / 302 4573
Email: info(at)mba-europe.de

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 – 2553
Telefax: +49 (0) 681 / 302 – 4573
Email: info(at)mba-europe.de

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