Professorin für Marketing
Universitat de Valéncia. Facultad de Economía
Fachbereich Marketing
Avda. de los Naranjos S/N
46022 Valencia


  • Dienstleistungsmarketing
  • Social Media
  • Tourismusmarketing
  • Konsumentenverhalten


  • Okazaki, S., Andreu, L., & Campo, S. (2017). Knowledge Sharing Among Tourists via Social Media: A Comparison Between Facebook and TripAdvisor. International Journal of Tourism Research, 19(1), 107-119.
  • Bigne, E., Andreu, L., Hernández, B., & Ruiz, C. (2016). The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry. Current Issues in Tourism, 1-19.
  • Andreu, L., Casado-Díaz, A. B., & Mattila, A. S. (2015). Effects of message appeal and service type in CSR communication strategies. Journal of Business Research, 68(7), 1488-1495.
  • Bigné, E., Ruiz, C., Andreu, L., & Hernández, B. (2015). The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry. Service Business, 9(2), 209-232.
  • Okazaki, S., Campo, S., Andreu, L., & Romero, J. (2015). A Latent Class Analysis of Spanish Travelers‘ Mobile Internet Usage in Travel Planning and Execution. Cornell Hospitality Quarterly, vol. 56 no. 2 191-201.