Marketing and Management in Foreign Countries Online Kurs

Marketing and Management in Foreign Countries Online Kurs

Vielen Dank an Professor Luisa Andreu, Universidad de Valencia, Spanien und Ihre Kollegen/-innen für das Unterrichten dieses interaktiven online Kurses, der unsere MBA Studierenden mit den neuesten Entwicklungen im Bereich Management und Marketing in Spanien durch spannende und abwechslungsreiche Aufgaben und Vorträge vertraut macht !

 

Module M4-1: Marketing and Management in Foreign Countries:

At the end of the course Marketing and Management in Foreign Countries, participants will be able to understand critical issues and related challenges of managing people in an international and multicultural environment as well as recognise and value cultural differences. They will learn to apply international management theories and practices in real-world settings and become experts in the respective country with regard to issues and practices pertaining to major management functions.

Participants are expected to deal with topics intensely by using the provided literature, prepare the accompanying case study in the given team structure and actively take part in the course.