Professur für Marketing und Handel
Universität Trier
Fachbereich IV, BWL-AMK
Universitätsring 15
D-54286 Trier

Main Research

  • Retail Management
  • Retail Marketing
  • International Management
  • International Marketing


  • Swoboda, Bernhard, Andrea Schlüter, Edith Olejnik and Dirk Morschett (2012), „Does Centralising Global Account Management Activities in Response to International Retailers Pay Off?,” Management International Review, 52 (5), 727-756.
  • Swoboda, Bernhard and Stefan Elsner (2013), „Transferring the Retail Format Successfully into Foreign Countries,” Journal of International Marketing, 21 (1), 81-109.
  • Swoboda, Bernhard, Bettina Berg and Hanna Schramm-Klein (2013), „Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers,” Journal of Retailing, 89 (4), 447-459.
  • Swoboda, Bernhard, Stefan Elsner and Dirk Morschett (2014), „Preferences and Performance of International Strategies in Retail Sectors: An Empirical Study,” Long Range Planning, 47 (4), 319-336.
  • Swoboda, Bernhard, Stefan Elsner and Edith Olejnik (2015), „How do past mode choices influence subsequent entry? A study on the boundary conditions of preferred entry modes of retail firms,” International Business Review, 24 (3), 506-517.
  • Swoboda, Bernhard, Edith Olejnik and Dirk Morschett (2011), „Changes in Foreign Operation Modes: Stimuli for Increases versus Reductions,” International Business Review, 20 (5), 578-590.
  • Swoboda, Bernhard and Edith Olejnik (2013), „A taxonomy of small- and medium-sized international family firms,” Journal of International Entrepreneurship, 11 (2), 130-157.
  • Swoboda, Bernhard and Edith Olejnik (2016), „Linking Processes and Dynamic Capabilities of International SMEs: The Mediating Effect of International Entrepreneurial Orientation,” Journal of Small Business Management, 54 (1), 139-161.
  • Swoboda, Bernhard and Johannes Hirschmann (2016), „Does Being Perceived as Global Pay Off? An Analysis of Leading Foreign and Domestic MNCs in India, Japan, and the United States Management International Review,” Journal of International Marketing, 24(1), 1-30.
  • Swoboda, Bernhard, Cathrin Puchert and Dirk Morschett (2016), „Explaining the differing effects of corporate reputation across nations: A multilevel analysis,” Journal of the Academy of Marketing Science , 44, 454-473.