The lecturers at the European Institute for Advanced Behavioural Management are conducting high-quality research on innovative topics which are highly relevant in practice. The results of this research continuously find their way into teaching.  Current projects, for instance, address the following topics:

  • Brand management
  • Customer Satisfaction and Customer Loyalty
  • Value configurations (e.g. value chain, value shop, value network)
  • Value co-creation
  • Strategic management
  • E-commerce
  • Internationalisation of service providers
  • Online reviews und electronic word-of-mouth
  • Digital Retail Management
  • Age stereotypes
  • Advertising research
  • Electronic-HRM
  • Darwiportunism
  • The Impact of country-specific particularities on HRM
  • European HRM
  • Competence4HR
  • Divergence & Convergence
  • Communication and presentation of quality information in the health sector
  • Health services process design
  • Intercultural qualification and integration
  • Sustainability

For more information on current research of our lecturers, we recommend taking a look at the individual websites of our lecturers. If you are interested in a specific field of research, we will be happy to establish contact with a suitable lecturer.