IGR-IAE de Rennes, University of Rennes
11 Rue Jean Macé
35708 Rennes, France


  • Retail internationalisation
  • New retail format adoption in retailing
  • Omni-channel retailing


  • Huré E., Picot-Coupey K., Ackermann C.L. (2017), Understanding Omni-Channel Shopping Value: A Mixed-Method Study, Journal of Retailing and Consumer Services, 39, 314-330.
  • Picot-Coupey K., Huré E., Piveteau L. (2016), Channel design to enrich customers’ shopping experiences: synchronizing clicks with bricks in an omni-channel perspective – the Direct Optic case, International Journal of Retail & Distribution Management, 44, 3, 336-368.
  • Picot-Coupey K., Burt S.L., Cliquet G. (2014), Retailers’ Expansion Mode Choice in Foreign Markets: Antecedents for Expansion Mode Choice in the Light of Internationalization Theories, Journal of Retailing and Consumer Services, 21, 6, 976-991.
  • Cliquet G., Picot-Coupey K., Huré E., Gahinet M.C. (2014), Shopping with a smartphone: A French-Japanese perspective, Marketing ZFP – Journal of Research and Management, 36, 2, 96-106.