Retailing and Logistics
Retail is changing fast – and logistics are at the heart of it. In this course taught by Univ.-Prof. Bastian Popp, students learned last week how retailers adapt through omni-channel strategies, smart branding, and digital transformation. Participants explored how supply chains and fulfillment strategies shape the customer experience with insights into global retail trends, social commerce, and the role of sustainability in operations.
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UdS Fachrichtung Wirtschaftswissenschaft
