Chair of Marketing – Institute of Consumer and Behavioural Research
Saarland University
Campus, Building A5 4
66123 Saarbrücken


  • Point-of-Sale-Research
  • Arousal Research
  • Demographic change and behaviour of elderly consumers
  • Relationships between media and marketing
  • Health and consumer behaviour
  • Advertising research


  • Groeppel-Klein, Andrea, Jennifer Helfgen and Anja Spilski (2015): “Self-fulfilling Prophecies” – The Impact of Age Stereotypes and Patronizing Speech on Consumers’ Cognitive Performance , in: Advances in Consumer Research, Vol. 42, ed. June Cotte and Stacy Wood, forthcoming.
  • Gröppel-Klein, Andrea (2014): The Problem of Consumer Sovereignty and the Concept of Consumer Democracy, in: Beyond Sustainability, hrsg. von Christian Scholz und Joachim Zentes, Baden-Baden: Nomos, 109-121
  • Groeppel-Klein, Andrea und Friederike Kamm (2014): Space Utilisation and Retail Store Image: How the Arrangement of Organic Foods Impacts on the Overall Image of Retail Stores, in: Marketing ZFP – Journal of Research and Management, 36 (2), 69-81
  • Kroeber-Riel, W.; Gröppel-Klein, A., 2013: Konsumentenverhalten, 10. Aufl., München.
  • Koenigstorfer, Joerg , Andrea Groeppel-Klein, and Friederike Kamm (2014): Healthy Food Decision-Making in Response to Traffic Light Color-Coded Nutrition Labeling, in: Journal of Public Policy and Marketing, 33 (1), 65-77.
  • Groeppel-Klein, Andrea und Benedikt Bartmann (2009): Turning Bias and Walking Patterns: Consumers’ Orientation in a Discount Store, in: Marketing – Journal of Research and Management, 29 (1), 41–53.
  • Gröppel-Klein, A.; Germelmann, C. (Hrsg.), 2009: Medien im Marketing, Optionen der Unternehmenskommunikation, Wiesbaden.
  • Groeppel-Klein, Andrea (2005): Arousal and consumer in-store behavior, in: Brain Research Bulletin, 67 (5), 428–437.
  • Gröppel-Klein, A; Esch, F.-R. (Hrsg.), 2001: European Advances in Consumer Research, Ausgabe 5, Valdosta, GA: Association for Consumer Research.