ADDRESS

Chair of Business Administration –
Trade Management
Saarland University
Campus, Building A5 4
66123 Saarbrücken
Germany

CURRICULUM VITAE

Univ.-Prof. Dr. Bastian Popp studied Business Administration at the University of Bayreuth, Germany. Subsequently, he worked as research assistant at the Department of Services Management of Prof. Dr. Herbert Woratschek, a follower of the distinguished retailing professor Univ.-Prof. Dr. rer. pol. Dr. h. c. Rudolf Gümbel. His PhD thesis on „Brand Sucess through Brand Communities“, which he completed in 2010, has been awarded with several awards including the renowned Science Award awarded by the EHI Retail Institute, the GS1 Germany and the Academic Partnership Germany. In April 2016, Professor Popp finished his Habilitation Degree at the Faculty of Law, Business Administration and Economics at the University of Bayreuth. Afterwards, he joined the Leeds Beckett University (Leeds, UK) as Senior Research Fellow in Sports Business and Marketing.

Since July 2017, Bastian is Professor of Business Administration, in particular Retail Management at Saarland University. He is also Director of the Institue for Retailing and International Marketing (HIMA) at Saarland University. He represents the subject of retail management both in research and teaching and contributes to the focus „Behavioural Management and Marketing“. Furthermore, Bastian is Director of the European Institute for Advanced Behavioural Management and leads postgradual studies at Saarland University.

His research focuses on innovative research questions in the field of retail management and other service sectors. Special emphasis lies in current topics such as E-Commerce, Value Co-Creation and Branding. Moreover, traditional concepts including customer satisfaction, consumer-brand identification and customer loyalty play a major role in his research.

SELECTED PUBLICATIONS

Books

  • Popp, B. (2011): Markenerfolg durch Brand Communities – Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren [Brand Success through Brand Communities – A Theoretical and Empirical Analysis of the Effects of Psychological Variables on Indicators of Economic Success]. Wiesbaden: Gabler-Verlag.

Edited Books

  • Woratschek, H., Horbel, C., & Popp, B. (Eds.). (2015). Value co-creation in sport management. Abingdon, Oxon, UK: Routledge.
    (This book was published as special issue 2014/1 of European Sport Management Quarterly)

Articles in Refereed Journals

  • Popp, B., & Woratschek, H. (2017). Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management, 24(3), 250-270. doi: 1057/s41262-017-0033-9
  • Popp, B., & Woratschek, H. (2017). Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35, 46-56. doi: 1016/j.jretconser.2016.11.006
  • Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531. doi: 1080/02642069.2016.1255730
  • Popp, B., Germelmann, C. C., & Jung, B. (2016). We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17(4), 349-367. doi: 1108/IJSMS-11-2016-018
  • Maier, C., Woratschek, H., Ströbel, T., & Popp, B. (2016). Is it really all about money? A study on incentives in elite team sports. European Sport Management Quarterly, 16(5), 592–612. doi: 1080/16184742.2016.1188841
  • Popp, B., & Woratschek, H. (2016). Introducing Branded Communities in Sport for Building Strong Brand Relations in Social Media. Sport Management Review, 19(2), 183-197. doi: 1016/j.smr.2015.06.001
  • Popp, B., Wilson, B., Horbel, C., & Woratschek, H. (2016): Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24(3-4), 278-294. doi:1080/0965254X.2015.1095226
  • Woratschek, H., Horbel, C., & Popp, B. (2014): The sport value framework – a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. doi: 1080/16184742.2013.865776
  • Woratschek, H., Horbel, C., & Popp, B. (2014): Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5. doi: 1080/16184742.2013.866302

Book Chapters

  • Popp, B. (2017). Brand Communities: Grundidee, Konzept und empirische Befunde. In F.-R. Esch (Ed.), Handbuch Markenführung (Vol. 2, pp. 1-15). Wiesbaden: Springer.
  • Horbel, C., Woratschek, H., & Popp, B. (2017). Value Co-Creation. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (pp. 63-78). München: Vahlen.
  • Popp, B., Horbel, C., & Woratschek, H. (2017). Wertkette, Wertshop und Wertnetzwerk. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (pp. 507-517). München: Vahlen.
  • Woratschek, H., Popp, B., & Horbel, C. (2017). Merkmalsorientierte Ansätze der Qualitätsmessung. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (pp. 1197-1217). München: Vahlen.
  • Popp, B., & Woratschek, H. (2016): Sport, Social Media, and Anti-Brand Communities. In U. Wagner, R. K. Storm & K. Nielsen (Eds.), When sport meets business: Challenges, Capabilities, Critiques. London, UK: SAGE.
  • Woratschek, H., Horbel, C., & Popp, B. (2015). Value co-creation in sport management. In H. Woratschek, C. Horbel & B. Popp (Eds.), Value co-creation in sport management (pp. 1-5). Abingdon, Oxon, UK: Routledge. (This paper also was published in the special issue 2014/1 of European Sport Management Quarterly)
  • Woratschek, H., Horbel, C., & Popp, B. (2015). The sport value framework – a new fundamental logic for analyses in sport management. In H. Woratschek, C. Horbel & B. Popp (Eds.), Value co-creation in sport management (pp. 6-24). Abingdon, Oxon, UK: Routledge. (This paper also was published in the special issue 2014/1 of European Sport Management Quarterly)
  • Woratschek, H., Horbel, C., Popp, B., & Ströbel, T. (2015): Service Quality-Value Framework: Die Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement [Service Quality-Value Framework: Integrating Key Research Approaches in Service Management], in: Bartsch, S., & Blümelhuber, C. (Eds.): Always Ahead im Marketing: Offensiv, digital, strategisch (pp. 99-116), Springer, Berlin.
  • Woratschek, H., Horbel, C., & Popp, B. (2015). Value Creation im Sport: Von der Integrativität zum Sport Value Framework [Value Creation in Sports: From Customer Integration to the Sport Value Framework]. In S. Fließ, M. Haase, F. Jacob & M. Ehret (Eds.), Kundenintegration und Leistungslehre: Integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship (pp. 135-155). Wiesbaden: Springer.
  • Popp, B. (2013): Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung [A Framework for Integrating the Concept of Identification into Marketing Research], in: Roth, Stefan (Eds.): Aktuelle Beiträge zur Dienstleistungsforschung (pp. 151-169). Wiesbaden: Springer Gabler.
  • Woratschek, H., Horbel, C., Roth, S. & Popp, B. (2008): Der Einsatz der Videographie im Dienstleistungsmanagement – Eine Analyse von “verrückten Typen” [The Use of Videography in Services Management], in: Benkenstein, M. (Eds.): Neue Herausforderungen an das Dienstleistungsmarketing (pp. 19-40). Wiesbaden.
  • Woratschek, H., Horbel, C. & Popp, B. (2007): Identifikation von Servicelücken bei Dienstleistungsunternehmen. Die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage [Identification of Service Lacks in Service Companies], in: Gouthier, M. H. J., Coenen, C., Schulze, H. S., & Wegmann, C. (Eds.): Service Excellence als Impulsgeber: Strategien – Management – Innovationen – Branchen, Wiesbaden, pp. 287-304.
  • Woratschek, H., Horbel, C., Popp, B., & Roth, S. (2007): “Verrückte Typen” – Eine videografische Studie über Fußballfans [„Weird Guys“ – A Videographic Analysis of Football Fans], Spektrum – das Wissenschaftsmagazin der Universität Bayreuth (02/07), pp. 34-37.

Personal websites with additional information on Prof. Popp: