RESEARCH

The European Institute for Advanced Behavioural Management (EIABM)

RESEARCH

The European Institute for Advanced Behavioural Management (EIABM)

RESEARCH

You are here:   Start / Research
You are here:   Start / Research
Start / Research
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The lecturers at the European Institute for Advanced Behavioural Management are conducting high-quality research on innovative topics which are highly relevant in practice. The results of this research continuously find their way into teaching. Current projects, for instance, address the following topics:

  • Brand management
  • Customer satisfaction and customer loyalty
  • Value configurations (e.g. value chain, value shop, value network)
  • Value co-creation
  • Strategic management
  • E-commerce
  • Internationalization of service providers
  • Online reviews and electronic word-of-mouth
  • Digital retail management
  • Age stereotypes
  • Advertising research
  • Electronic HRM
  • Darwiportunism
  • The impact of country-specific particularities on HRM
  • European HRM
  • Competence4HR
  • Divergence and convergence
  • Communication and presentation of quality information in the health sector
  • Health services process design
  • Intercultural qualification and integration
  • Sustainability

For more information on current research, we recommend taking a look at the individual websites of our lecturers. If you are interested in a specific field of research, we will be happy to establish contact with a suitable lecturer.

The lecturers at the European Institute for Advanced Behavioural Management are conducting high-quality research on innovative topics which are highly relevant in practice. The results of this research continuously find their way into teaching. Current projects, for instance, address the following topics:

  • Brand management
  • Customer satisfaction and customer loyalty
  • Value configurations (e.g. value chain, value shop, value network)
  • Value co-creation
  • Strategic management
  • E-commerce
  • Internationalization of service providers
  • Online reviews and electronic word-of-mouth
  • Digital retail management
  • Age stereotypes
  • Advertising research
  • Electronic HRM
  • Darwiportunism
  • The impact of country-specific particularities on HRM
  • European HRM
  • Competence4HR
  • Divergence and convergence
  • Communication and presentation of quality information in the health sector
  • Health services process design
  • Intercultural qualification and integration
  • Sustainability

For more information on current research, we recommend taking a look at the individual websites of our lecturers. If you are interested in a specific field of research, we will be happy to establish contact with a suitable lecturer.

The lecturers at the European Institute for Advanced Behavioural Management are conducting high-quality research on innovative topics which are highly relevant in practice. The results of this research continuously find their way into teaching. Current projects, for instance, address the following topics:

  • Brand management
  • Customer satisfaction and customer loyalty
  • Value configurations (e.g. value chain, value shop, value network)
  • Value co-creation
  • Strategic management
  • E-commerce
  • Internationalization of service providers
  • Online reviews and electronic word-of-mouth
  • Digital retail management
  • Age stereotypes
  • Advertising research
  • Electronic HRM
  • Darwiportunism
  • The impact of country-specific particularities on HRM
  • European HRM
  • Competence4HR
  • Divergence and convergence
  • Communication and presentation of quality information in the health sector
  • Health services process design
  • Intercultural qualification and integration
  • Sustainability

For more information on current research, we recommend taking a look at the individual websites of our lecturers. If you are interested in a specific field of research, we will be happy to establish contact with a suitable lecturer.

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 – 2553
Telefax: +49 (0) 681 / 302 – 4573
Email: info(at)mba-europe.de

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 2553
Telefax: +49 (0) 681 / 302 4573
Email: info(at)mba-europe.de

The European Institute for Advanced Behavioural Management (EIABM)

Our European Institute for Advanced Behavioural Management (EIABM) located in Saarbrücken, at the border region of Germany, France and Luxembourg, offers the postgraduate MBA programme "European Management" which is completely taught in English. The programme imparts general managerial knowledge with a focus on behavioural management and a high degree of practical relevance. Our postgraduate study programme leads to the degree "Master of Business Administration" (MBA).

Address

Saarland University
EIABM / Europa-Institut
Postfach 15 11 50
66041 Saarbrücken
Germany

Contact

Phone: +49 (0) 681 / 302 – 2553
Telefax: +49 (0) 681 / 302 – 4573
Email: info(at)mba-europe.de

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