First the Corona pandemic, then Brexit and now the war in Ukraine, Europe has been facing new challenges in the early past. Ukraine and Russia are leading exporters of several commodities, such as energy sources or agricultural goods, and the war is putting pressure on global supply chains. Univ.-Prof. Dr. Bastian Popp’s Retailing and Logistics course teaches students how to keep supply chains running in tense situations.
Univ.-Prof. Dr. Bastian Popp is Professor of Business Administration, in particular Retail Management and Director of the Institute of Retailing & International Marketing (H.I.MA.) and the European Institute for Advanced Behavioural Management at Saarland University. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management and Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.
