Just as products change or new ones come onto the market, services are also affected by technical progress and digitalisation. The course by Prof. Woratschek and Prof. Schafmeister teaches how to keep up and integrate innovations.
Dr. Guido Schafmeister Is a lecturer in media management, sports and event management and managing director of the Arbeitskreis Sportökonomie. His focus is on concrete value creation, tangible business models, business fundamentals and management. Together with Prof. Woratschek, he is one of the founders of the Sales Management Academy Bayreuth GmbH & Co KG.
Univ.-Prof. Dr. Herbert Woratschek was Director of the Chair of Marketing and Service Management at the Faculty of Law and Economics and Head of the MBA Sport Management programme in Bayreuth. In addition to teaching at the University of Bayreuth, he is active internationally as a visiting professor in New Zealand, Australia and Norway. His research focuses include quality management, value co-creation and price management.
