Univ.-Prof. Dr. Bastian Popp

Academic Director

Chair of Business Administration,
in particular Trade Management
Saarland University
Campus, Building A5 4
66123 Saarbrücken
Germany

Curriculum Vitae

Univ.-Prof. Dr. Bastian Popp studied Business Administration at the University of Bayreuth, Germany. Subsequently, he worked as research assistant at the Department of Services Management of Prof. Dr. Herbert Woratschek, a follower of the distinguished retailing professor Univ.-Prof. Dr. rer. pol. Dr. h. c. Rudolf Gümbel. His PhD thesis on „Brand Sucess through Brand Communities“, which he completed in 2010, has been awarded with several awards including the renowned Science Award awarded by the EHI Retail Institute, the GS1 Germany and the Academic Partnership Germany. In April 2016, Professor Popp finished his Habilitation Degree at the Faculty of Law, Business Administration and Economics at the University of Bayreuth. Afterwards, he joined the Leeds Beckett University (Leeds, UK) as Senior Research Fellow in Sports Business and Marketing.

Since July 2017, Bastian is Professor of Business Administration, in particular Retail Management at Saarland University. He is also Director of the Institute for Retailing and International Marketing (HIMA) at Saarland University. He represents the subject of retail management both in research and teaching and contributes to the focus „Behavioural Management and Marketing“. 

Furthermore, Bastian is Director of the European Institute for Advanced Behavioural Management and leads postgradual studies at Saarland University.

His research focuses on innovative research questions in the field of retail management and other service sectors. Special emphasis lies in current topics such as E-Commerce, Value Co-Creation and Branding. Moreover, traditional concepts including customer satisfaction, consumer-brand identification and customer loyalty play a major role in his research.

Personal Websites

Homepage des Instituts für Handel & Internationales Marketing (H.I.MA.)
ResearchGate
Academia
Google Scholar
LinkedIn
Xing
Twitter

Selected Publications

  • Popp, B. (2011): Markenerfolg durch Brand Communities – Eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren. Wiesbaden: Gabler-Verlag.
  • Woratschek, H., Horbel, C., & Popp, B. (Hrsg.). (2015): Value co-creation in sport management. Abingdon, Oxon, UK: Routledge. (Dieses Buch wurde ursprünglich als Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly veröffentlicht)
  • Popp, B., Horbel, C., & Germelmann, C. C. (2018). Social-Media-Based Antibrand Communities Opposing Sport-Team Sponsors: Insights From Two Prototypical Communities. International Journal of Sport Communication, 11(3), 339-368. doi: 10.1123/ijsc.2018-0082
  • Popp, B., & Wilson, B. (2018). Investigating the Role of Identification for Social Networking Facebook Brand Pages. Computers in Human Behavior, 84, 141-152. doi: 10.1016/j.chb.2018.01.033
  • Popp, B., & Woratschek, H. (2017). Consumer–brand identification revisited: An integrative framework of brand identification, customer satisfaction, and price image and their role for brand loyalty and word of mouth. Journal of Brand Management, 24(3), 250-270. doi: 1057/s41262-017-0033-9
  • Popp, B., & Woratschek, H. (2017). Consumers’ relationships with brands and brand communities – The multifaceted roles of identification and satisfaction. Journal of Retailing and Consumer Services, 35, 46-56. doi: 1016/j.jretconser.2016.11.006
  • Horbel, C., Popp, B., Woratschek, H., & Wilson, B. (2016). How context shapes value co-creation: spectator experience of sport events. The Service Industries Journal, 36(11-12), 510-531. doi: 1080/02642069.2016.1255730
  • Popp, B., Germelmann, C. C., & Jung, B. (2016). We love to hate them! Social media-based anti-brand communities in professional football. International Journal of Sports Marketing and Sponsorship, 17(4), 349-367. doi: 1108/IJSMS-11-2016-018
  • Maier, C., Woratschek, H., Ströbel, T., & Popp, B. (2016). Is it really all about money? A study on incentives in elite team sports. European Sport Management Quarterly, 16(5), 592–612. doi: 1080/16184742.2016.1188841
  • Popp, B., Wilson, B., Horbel, C., & Woratschek, H. (2016): Relationship building through Facebook brand pages: the multifaceted roles of identification, satisfaction, and perceived relationship investment. Journal of Strategic Marketing, 24(3-4), 278-294. doi:1080/0965254X.2015.1095226
  • Popp, B., & Woratschek, H. (2016): Introducing branded communities in sport for building strong brand relations in social media. Sport Management Review, 19(2), 183-197. doi: 1016/j.smr.2015.06.001
    Woratschek, H., Horbel, C., &
  • Popp, B. (2014): The sport value framework – a new fundamental logic for analyses in sport management. European Sport Management Quarterly, 14(1), 6-24. doi: 1080/16184742.2013.865776
  • Woratschek, H., Horbel, C., & Popp, B. (2014): Value co-creation in sport management. European Sport Management Quarterly, 14(1), 1-5. doi: 1080/16184742.2013.866302
  • Woratschek, H., Horbel, C., & Popp, B. (2018). Videographic Analysis of „Weird Guys“: What Do Relationships Mean to Football Fans? In J. J. Zhang & B. G. Pitts (Eds.), The Global Football Industry: Marketing Perspectives (pp. 210-236). London: Routledge.
  • Popp, B. (2017). Brand Communities: Grundidee, Konzept und empirische Befunde. In F.-R. Esch (Hrsg.), Handbuch Markenführung (2. Auflage, S. 1-15). Wiesbaden: Springer.
  • Horbel, C., Woratschek, H., & Popp, B. (2017). Value Co-Creation. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 63-78). München: Vahlen.
  • Popp, B., Horbel, C., & Woratschek, H. (2017). Wertkette, Wertshop und Wertnetzwerk. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 507-517). München: Vahlen.
    Woratschek, H., Popp, B., &
  • Horbel, C. (2017). Merkmalsorientierte Ansätze der Qualitätsmessung. In H. Corsten & S. Roth (Eds.), Handbuch Dienstleistungsmanagement (S. 1197-1217). München: Vahlen.
  • Popp, B., & Woratschek, H. (2016): Sport, Social Media, and Anti-Brand Communities. In U. Wagner, R. K. Storm & K. Nielsen (Hrsg.), When sport meets business: Challenges, Capabilities, Critiques.London, UK: SAGE.
    Woratschek, H., Horbel, C., &
  • Popp, B. (2015): Value co-creation in sport management. In H. Woratschek, C. Horbel & B. Popp (Hr), Value co-creation in sport management (S. 1-5), Routledge, Abingdon, Oxon, UK. (Dieser Beitrag ist ursprünglich in der Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly erschienen.)
  • Woratschek, H., Horbel, C., & Popp, B. (2015): The sport value framework – a new fundamental logic for analyses in sport management. In H. Woratschek, C. Horbel & B. Popp (Hrsg.), Value co-creation in sport management (S. 6-24). Abingdon, Oxon, UK: Routledge. (Dieser Beitrag ist ursprünglich in der Special Issue 2014/1 der Zeitschrift European Sport Management Quarterly erschienen.)
  • Woratschek, H., Horbel, C., Popp, B. & Ströbel, T. (2015): Service-Quality-Value-Framework: Eine Integration von zentralen Forschungsansätzen im Dienstleistungsmanagement, in: Bartsch, S., & Blümelhuber, C.: Always Ahead im Marketing: Offensiv, digital, strategisch, Springer, Berlin, S. 99-116.
  • Woratschek, H., Horbel, C., & Popp, B. (2015): Value Creation im Sport: Von der Integrativität zum Sport Value Framework, in: Fließ, S., Haase, M., Jacob, F., Ehret, M. (Hrsg.): Kundenintegration und Leistungslehre, Springer, Wiesbaden, S. 135-155.
  • Popp, Bastian (2013): Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung, in: Roth, Stefan (Hrsg.): Aktuelle Beiträge zur Dienstleistungsforschung, Springer Gabler, Wiesbaden, 2013, S. 151-169.
  • Woratschek, H., Horbel, C., Roth, S. & Popp, B. (2008): Der Einsatz der Videographie im Dienstleistungsmanagement – Eine Analyse von „verrückten Typen“, in: Benkenstein, M. (Hrsg.): Neue Herausforderungen an das Dienstleistungsmarketing, Gabler, Wiesbaden, S. 19-40.
  • Woratschek, H., Horbel, C. & Popp, B. (2007): Identifikation von Servicelücken bei Dienstleistungsunternehmen. Die Anwendung des ISL-Ansatzes am Beispiel einer multifunktionalen Sportanlage, in: Gouthier, M. H. J., Coenen, C., Schulze, H. S. & Wegmann, C. (Hrsg.): Service Excellence als Impulsgeber: Strategien – Management – Innovationen – Branchen, Gabler, Wiesbaden, S. 287-304.
  • Woratschek, H., Horbel, C., Popp, B. & Roth, S. (2007): „Verrückte Typen“ – Eine videografische Studie über Fußballfans, Spektrum – das Wissenschaftsmagazin der Universität Bayreuth(02/07), S. 34-37.