Behavioural Management (“Verhaltensorientiertes Management”):
Our research and teaching focus on behaviour of people and markets (“Menschen und Märkte”).
Companies are successful if and only if they understand people in their roles as consumers, customers, employees, and decision makers.
Companies and their managers must be capable of understanding markets from economic, societal, and psychological perspectives. In order to understand behaviour in all its facets, professional managers need to be able to apply basic theories to their observations of market development and master the methods used for influencing behaviour.
This leads to fascinating questions:
At the European Institute for Advanced Behavioural Management we deal with all the above and many more captivating questions.