Board
Univ.-Prof. Dr. Bastian Popp
Academic Director
Institut für Handel und internationales Marketing
Chair of Retail Management
Univ.-Prof. Dr. Bastian Popp studied Business Administration at the University of Bayreuth, Germany. Subsequently, he worked as research assistant at the Department of Services Management of Prof. Dr. Herbert Woratschek, a follower of the distinguished retailing …
Univ.-Prof. Dr. Andrea Gröppel-Klein
Academic Director
Institut für Konsum- und Verhaltensforschung
Chair of Marketing
Univ.-Prof. Dr. Andrea Gröppel-Klein is Chair of Marketing and Director of the Institute of Consumer & Behavioural Research at Saarland University (founded by Werner Kroeber-Riel, 1969) since 2006. She received her award-winning PhD at the University of Paderborn …
