The latest findings from university research now also for non-students and without long-term commitment! The European Institute for Advanced Behavioural Management as a leading provider of postgraduate education offers you or your company tailor-made programmes to meet your individual needs.
The certificates include modules from our MBA European Management covered by the EIABM and its faculty. The workshops in English usually take place from Wednesday to Saturday from 9.00-18.00 on the Saarbrücken campus.
Contact us by telephone on 0681 302-2553 or register directly for our certificate courses at the Europa-Institut, Section for Economics (EIABM) at Saarland University
Courses
From Module 1:
Date: 12.11.- 15.11.2025
Who?
- Practitioners who want to improve their risk management
- Companies that want to optimise their organisational structure, culture and processes
- All those who want to develop professionally in the field of strategic management
When?
The workshop in English will take place from 11 – 14 November 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 29.10.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
Key objectives of the course include understanding the strategic position of an organisation; assessing strategic choices for the future; and managing strategy in action. In particular, this includes the following learning outcomes:
- Analyse an organisation’s position in the external environment – both macro-environment and industry or sector environment.
- Analyse a firm´s strategic capabilities – resources, competences and the links between them.
- Understand the role of stakeholders and governance in an organisation.
- Assess business strategy in terms of the generic strategies of cost leadership, differentiation, focus and hybrid strategy.
- Assess the benefits of cooperation in business strategy.
- Identify and apply business model components: value creation, configuration and capture.
- Assess the performance outcomes of different strategies in terms of direct economic outcomes and overall organisational effectiveness.
- Employ three success criteria for evaluating strategic options: suitability, acceptability and feasibility.
Content:
The course gives an overview of the key elements of strategic management. It provides students with an introduction to strategy for managers in all kinds of organisations, from startups to multinationals, from charities to government agencies. The course introduces key concepts and tools of strategic management and explores hot topics such as internationalisation, value co-creation, and corporate social responsibility. The contents will be applied in case studies and tutorials.
Lecturer:
Univ.-Prof. Dr. Bastian Popp is Professor of Business Administration, in particular Retail Management and Director of the Institute of Retailing & International Marketing (H.I.MA.) and the European Institute for Advanced Behavioural Management at Saarland University. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management and Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.
Contact us by phone on 0681 302-2553 or register directly here for our course “Strategic Mangement” from 12 to 15 November 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Datum: 15.01. – 18.01.2025
Who?
- Practitioners who want to identify opportunities and weaknesses
- Companies that want to promote innovation or are looking for environmentally friendly technologies, products and services
- All those who want to further their education in the field of sustainability
When?
The workshop in English will take place from 15 – 18 January 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 02.01.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
Increasing awareness of the complexity of issues related to sustainability and their interdependence; Understanding crucial challenges for sustainability; why businesses need to respond to these issues, what market trends are, what measures businesses take in order to address these challenges; perspectives on the different actors relevant for Corporate Sustainability.
Content:
Overview of the complex challenges of a sustainable development; concepts of sustainability, global change and planetary boundaries, spotlight three types of challenges: (re-) sources, declines, and development; causes for non-sustainability, the political framework needed, the implications for business: market trends in sustainability, pushing factors, realisations of corporate sustainability, the role of investors.
Lecturer:
Univ.-Prof. Dr.-Ing. Dr. Christian Berg, TU Clausthal/ Germany
Prof. Dr.-Ing. Dr. Christian Berg is an internationally recognised sustainability expert and leading scientist. His subject areas include sustainability and social responsibility. Prof. Berg focuses on Sustainable Development, Corporate Sustainability, Sustainability and IT and Networking processes.
Contact us by phone on 0681 302-2553 or register directly here for our course “Corporate Sustainability and Social Responsibility” from 15 to 18 December 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Datum: 05.11. – 08.11.2025
Who?
- Practitioners who want to further their education on topics such as presentation skills, conflict resolution, or time management to better position themselves in the job market
- Companies who want to improve their skills in the areas of customer communication, employee management and networking
- All those who want to develop professionally in the area of soft skills
When?
The workshop in English will take place from 5-8 November 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 22.11.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
This module aims at raising student´s cultural awareness and enhancing and deepening their competences in intercultural business communication, boosting their presentation skills to become convincing and effective presenters in business contexts, comprehensively practicing soft skills needed to establish successful relationships in business.
Content:
Participants will practice their intercultural and presentation skills to successfully do business in an international context. The course content will, in parts, be presented to the participants by the lecturer. Group work, panel discussions, role plays as well as seminar dialog are among the formats used to explore the different topics. Day 4 of the course will be dedicated to the participants giving a business presentation. Working on case studies will enable the participants to practice the newly acquired knowledge and put their soft skills in business to the test.
Lecturer:
Dr. Silvia Scheinert is a certified educator and technical translator and has been giving coaching and company training for technical language and communication as an independent lecturer for over 29 years.
Contact us by phone on 0681 302-2553 or register directly here for our course “Soft Skills” from 05 to 08 November 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University
From Module 2:
Date: 26.11-29.11.2025
Who?
- Practitioners who want to better understand applicable regulations, meet compliance requirements and minimize legal risks
- Businesses who want to engage in policy-making processes and represent their interests
- All those who want to develop professionally in the field of EU legal and regulatory frameworks
When?
The workshop in English will take place from 26 – 29 November 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 08.11.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
Students obtain a broad insight into policy making of the European Union. That includes historical development, treaties, institutions, decision making, EU member states, integration theories, selected policies (market building and market correcting) and foreign and security policy. They learn how legal norms and political procedures influence doing business in an international and especially European context.
Content:
Policy making in the European Union differs distinctly from political processes in nation states. Students learn the peculiarity of new modes of governance which have been developed in the European Union. As the process of integration is an incremental development emphasis is put on historical aspects. As the European Union has developed step by step the same holds true for relevant norms and values which were laid down in successive treaties. Another focus of the course is decision making in the European Union. It becomes evident which actors are relevant. As policy making differs from policy to policy the course will discuss some examples of policies which can be classified either as market building (e.g. Internal Market) or market correcting ones (e.g. Cohesion Policy). The course includes two guest presentations, group discussions, two simulations and a written examination.
Lecturer:
Dr. Julian Böcker received his PhD in political science from the University of Duisburg-Essen in 2011 and subsequently completed an MBA in Leadership & Logistics in Hamburg. Dr. Böcker used to work for several years at the European Parliament as consultant for agricultural policy and Senior Policy Advisor. He is currently Head of Public Affairs at EDEKA Zentrale AG & Co. KG.
Contact us by phone on 0681 302-2553 or register directly here for our course “European Institutions” from 276 to 29 November 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 08.04-11.04.2026
Who?
- Practitioners who need a deeper understanding of European regulations and their application
- Companies that are active in Europe or want to become successful in Europe
- All those who want to develop professionally or identify new market opportunities
When?
The course in English language will take place from 08-11 April 2026 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 25.03.2026, we are happy to answer your calls by phone, virtually or in presence on campus. The course will also take place at the premises of the EIABM on the Saarbrücken campus:
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave!
Qualification Objectives:
The course provides an overview of the main legal elements of the EU legal order and system. After attending the course, participants will be able to assess the relevance of EU law for various aspects of day to day business. They will have learned how to put EU law into practice by recognising where there may be risks in newly proposed or existing EU legislation for their professional activities, and by identifying the relevance of certain parts of EU law for contracts and agreements between companies (Art. 101, 102 TFEU), mergers (Merger Regulation139/2004), and for the application and receiving state aid (Art. 107 TFEU). Furthermore, the course teaches how to identify legal opportunities for businesses stemming from the free movement rules, and for example the possibility of actions for damages under EU law. Although it shall not be any substitute for specialist knowledge, the course provides a basic level of working knowledge of EU law.
Content:
The course introduces the legal framework and the basic economic provisions of the EU. The operating approach is a mix of stand-up teaching for the more technical and theoretical subjects, and a series of case studies on topics which are particularly relevant to the business community: the basic legal principles of cooperation and harmonisation in the European Union, the four freedoms in the Internal Market and, mainly, competition law in the meaning of mergers, cartels, abuse of dominant positions as well as the European state aid control system and relevant provisions.
Lecturer:
Prof. Dr. Daniela Heid is a lecturer at numerous institutions such as the European Institute of Public Administration (EIPA) in Maastricht, various federal authorities, an expert witness and a professor at the “Hochschule des Bundes für öffentliche Verwaltung” in Cologne. Her main areas of practice are European law, civil service law, Czech law and national and international police law.
Contact us by phone on 0681 302-2553 or register directly here for our course “European Regulations” from 08 to 11 April 2026 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
From Module 3:
Date: 04.06.- 07.06.2025
Who?
- Practitioners who want to gain an in-depth understanding of accounting and financial reporting
- Companies who want to effectively manage their finances and business operations to make decisions based on financial information
- All those who want to develop professionally in the field of accounting
When?
The workshop in English will take place from 04 – 07 June 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 21.05.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
The objective of the Financial Accounting part of this course is twofold. First, it seeks to provide an understanding of the financial information necessary to make decisions (for managers within an enterprise or investors and analysts outside a company). This is a forward-looking orientation. The second objective is to understand the financial implications of managerial decision making in previous accounting periods. This is a backward-looking orientation. The approach is based on International Financial Reporting Standards (IFRS) since IFRSs are the most widely used accounting standards worldwide. They are mandatory in the European Union.
The aim of the Management Accounting part is to explore in detail the concepts of costs, margins and profits. A cost is above all a construction whose assumptions and limits must be understood. Despite being an introductory course, it offers a critical insight into the work of management controllers and seeks to put into perspective certain misconceptions which often result in inappropriate decisions.
Content:
The course is designed for participants without any background in Financial Accounting. It is a foundation course in financial accounting & reporting teaching basics of accounting techniques. The different elements of financial statements will be examined in terms of content, presentation and analysis. The Management Accounting part relies on financial accounting by reorganising the information produced to calculate costs, margins and profits. These calculations do not only concern the products and/or services provided by the company, but can relate to a function, an entity, a process, etc. This optional and internal accounting offers a double dimension, accounting and management. It contributes to the valuation of certain elements in the balance sheet and the income statement and it also allows managerial decisions in relation to conservation, subcontracting, discontinuation of activities, maximisation under constraint, pricing, capacity management, etc. The course is not oriented towards calculation. It aims at developing critical thinking by questioning any cost calculation which always represents an opinion about how resources are consumed by a cost object. It wants to help participants to integrate cost concepts in their (strategic) thinking and facilitate their dialog with management accountants.
Lecturers:
Prof. Dr. Christopher Hossfeld‘s main research interests are corporate finance, financial accounting, financial statement analysis, group financial statements, international accounting and accounting harmonisation. He is Director of the Master’s programme “Business Performance and Management” at ESCP Business School in Paris.
Prof. Emmanuel Zilberberg is Professor of Management Accounting and also teaches at ESCP Business School. His research interests include Management Accounting and Pricing, Education Sciences and Technology-Enhanced Interactions in Class.
Contact us by phone on 0681 302-2553 or register directly here for our course “Learning Business by Doing Business” from 04 to 07 June 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 17.12. – 20.12.2025
Who?
- Practitioners who want to analyze the economic impact of decisions and take financial aspects into account in their professional activities
- Companies that want to develop business strategies and make successful investment decisions
- All those who want to develop professionally in the field of Economics and Finance
When?
The workshop in English will take place from 17.12.-20.12.2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 1.12.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
At the start of the twenty-first century, international aspects of economics and finance remain as important and controversial s ever. The objective of this course is to provide an up-todate and understandable analytical framework for illuminating current events and bringing the excitement of international and, especially, European economics and finance into the classroom.
Content:
In analysing both the real and the monetary sides of the subject, the aim of this module is to build up a simple unified frame-work for communicating the grand traditional insights as well as the newest findings and approaches. In order to help students grasp and retain the underlying logic of international economics and finance, the theoretical development is motivated at each stage by pertinent data or policy questions. Throughout the module, there is a special focus on European aspects and causes and consequences of the euro area debt and banking crisis.
Lecturer:
Prof. Dr. Wenzelburger is Dean of the Faculty of Economics at the Technical University of Kaiserslautern and heads the Chair of Macroeconomics there. His research focuses include the Financial Economics, Overlapping generation models, Theory of learning, Banking and Financial Markets.
Contact us by phone on 0681 302-2553 or register directly here for our course “Economics and Finance” from 17 to 20 December 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
From Module 4:
Date: 09.04. – 12.04.2025
Who?
- Practitioners who want to discover new market trends
- Companies that want to optimize their supply chain
- All those who want to develop professionally in the field of Retailing and Logistics
When?
The workshop in English will take place from 09-12 April 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 26.03.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
The course intends to provide a comprehensive understanding of retail strategies and logistics strategies. The course is not primarily aimed at future retail managers but at executives in other industries, in particular in the consumer goods industry, who need to be aware of retail strategies in order to optimize their offer to the retail sector.
Content:
The course gives a broad overview of the key concepts about retailing. The course starts off with an introduction to major developments in retailing. Especially multi-, cross-, and omnichannel retailing are discussed comprehensively. Furthermore, the main aspects of retail marketing, in particular retail branding, the retail marketing mix, and category management are discussed. The course also gives a comprehensive insight into logistics strategies in the consumer goods sector as it has a highly important function in retail management. Moreover, internationalisation is a major aspect of the major retailers’ strategies, thus, the course sets another focus on the internationalisation strategies of retailers. In addition, the course is complemented with a focus on consumer behaviour and the future of retailing.
Lecturer:
Univ.-Prof. Dr. Bastian Popp is Professor of Business Administration, in particular Retail Management and Director of the Institute of Retailing & International Marketing (H.I.MA.) and the European Institute for Advanced Behavioural Management at Saarland University. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management and Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.
Date: 19.11.-21.11.2024
Who?
- Practitioners who want to acquire comprehensive knowledge in innovation marketing and optimise their marketing strategies.
- Companies aiming to successfully position and market high-tech innovations to enhance their competitiveness.
- Professionals looking to further develop their skills in innovation processes and improve their organisational capabilities in innovation marketing.
When?
The certificate course, held in English, will take place from November 19th to 21st, 2024, daily from 9:00 AM to 6:00 PM in person at the Saarbrücken Campus.
How and Where?
You can register with us until November 8th, 2024. We are happy to assist you by phone, virtually, or in person on campus. The course will also take place at the EIABM facilities on the Saarbrücken Campus.
Why?
Take advantage of this opportunity to gain high-quality university-level continuing education with minimal time and application effort. You will receive first-class additional education in modern management. Along with valuable, practice-oriented knowledge, you will earn an academic, internationally recognised certificate from Saarland University, which will help you climb the next step of your personal career ladder.
Cost:
The participation fee per course is €849.
The course qualifies for educational leave!
Qualification Objectives:
At the end of the course Marketing of Innovations, participants will gain the skills to utilise innovation marketing techniques for decision-making in uncertain entrepreneurial settings. The course covers decision-making strategies, frameworks, and practical examples to deepen understanding of innovation marketing’s importance, requirements, and methods.
Various decision-making strategies and frameworks from research and practice are presented in this context and illustrated with a multitude of concrete examples and applications. The aim of the course is to provide participants with an in-depth understanding of the relevance, requirements, structures, and methods of innovation marketing.
Content:
During the course Marketing of Innovations participants will gain in-depth insights into marketing high-tech innovations, covering terminology, strategies, and the process-oriented approach to innovation marketing. It addresses positioning, opportunity identification, project conception and implementation, product sustainability, and organisational capabilities. Key success factors and customisation of innovation marketing strategies are also discussed. The marketing of innovations takes place in an environment characterised by uncertainty, thus requiring quick decision-making processes with incomplete information. Furthermore, high-technology companies operate in an environment where product innovations quickly become obsolete and market conditions are uncertain. Therefore, innovations are introduced into the markets at short intervals, making good communication between marketing and the R&D Department crucial.
To master these challenges, it is important that different, innovation-promoting skills and processes are present in the company. Marketing managers must therefore be able to track market trends, evaluate future technologies, harmonise distribution channels, develop pricing strategies, and successfully implement marketing campaigns.
In the lecture “Innovation Marketing,” detailed knowledge in the field of marketing high-tech products and innovations is imparted. Initially, terms, subject matter, and tasks of innovation marketing are discussed, and a process-oriented view is adopted. Fundamental questions of positioning and the identification of specific opportunities for innovation marketing are also addressed. Furthermore, students are introduced to the conception and implementation of new product development projects, the perpetuation of the resulting products, and the necessary organisational skills. Finally, success factors and starting points for a company-specific design of innovation marketing are discussed.
Lecturer:
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and addressed questions around consumer resistance to innovation, co-creation of technology based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
Contact us by phone on 0681 302-2553 or register directly here for our course “Marketing of Innovations” from 19 to 21 November 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University
Date: 12.03.-14.03.2025
Who?
- Practitioners who wish to expand their knowledge in agile product development and apply practical methods like Scrum and Design Thinking.
- Companies aiming to integrate agile project management approaches into their product development processes and enhance their innovation capabilities.
- Anyone looking to advance their career in the field of agile methodologies and prototyping development.
When?
The certificate course, held in English, will take place from March 12th to 14th, 2025, daily from 9:00 AM to 6:00 PM in person at the Saarbrücken Campus.
How and Where?
You can register with us until 26 February 2025. We are happy to assist you by phone, virtually, or in person on campus. The course will also take place in the EIABM facilities on the Saarbrücken Campus.
Why?
Seize the opportunity to pursue high-quality university-level continuing education with minimal time and application effort. You will receive top-tier additional training in modern management. In addition to valuable, practical knowledge, you will earn an academic, internationally recognised certificate from Saarland University, helping you climb the next step of your career ladder.
Cost:
The participation fee per course is €849.
The course qualifies for educational leave!
Qualification Objectives:
The course Prototyping and Agile Project Management intends to provide a comprehensive understanding of key competencies including the selection and application of decision-making strategies for new product development, an understanding of new product technologies and their contexts, the use of agile project management for prototyping, and the application of design thinking in product realisation. These skills aim to provide a holistic approach to innovative product development.
Content:
The course Prototyping and Agile Project Management gives a broad overview of the key concepts in product development, utilising agile project management approaches, such as scrum and design thinking. The course starts off with an introduction into the main concepts of scrum and design thinking. Building on this basic understanding a product development project is developed over the course of the lecture, characterised by iterative product development loops with features such as velocity planning, daily scrum, review and retrospective.
Lecturer:
Prof. Dr. Benedikt Schnellbächer is Professor for Digital Transformation and Entrepreneurship at Saarland University. His research interests include sustainable start-ups, digital start-ups, Entrepreneurial behaviour and Business Model Development.
Contact us by phone on 0681 302-2553 or register directly here for our course “Prototyping and Agile Project Management” from 12 to 14 March 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.Feb
From Module 5:
Date: Part I: 04.12.-05.12.2024 and Part II: 19.03.-20.03.2025
Who?
- Practitioners who want to stand out from competitors
- Companies that want to build customer loyalty and maintain long-term customer relationships
- All those who want to develop professionally in the field of service management
When?
The workshop in English will take place from 04.12.-05.12.2024 (Part I) and 19.03.-20.03.2025 (Part II)
daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 21 November 2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
Key objectives of the course Service Management include conveying an understanding of services and service, as well as teaching the ability to apply key concepts and tools in service management:
- Explain what services are, describe the central role of services in an economy and critically discuss the perspectives of the service logic and the servicedominant logic
- Evaluate and apply service models on service business problems
- Critically discuss the competitive environment of services, formulate a strategic service vision, apply strategic service analyses and understand the strategic dimension of customer relationships in service management
- Identify core concepts of consumer behaviour and related service models that are essential to understand how services are evaluated
- Conceptualise and measure service quality
- Understand the contribution of different actors and manage people
- Relate service management activities to the concept of service profitability
- Become a more perceptive and effective manager (and consumer) through understanding the complexities of service design, delivery, and communication
- Develop further communication skills and critical thinking about services through learning activities, teamwork, inclass discussions, presentations and other assignments
Content:
This course focuses on the challenges of managing services and delivering quality service to customers. It introduces key concepts and tools of service management. Moreover, the course will challenge participants to rethink how companies should manage their services in building their competitive strength and profitability. The course is equally applicable to traditional service companies, i.e. for-profit organisations (e.g.: banks, transportation companies, hotels, educational institutions, professional services, telecommunication, tourism etc.) as well as public/non-profit organisations (e.g.: hospitals, NGOs, schools, public agencies, theatres, museums, etc.). Moreover, the ideas presented in the course are valuable for any kind of organisation that is open to take on a service perspective on their business and core competences.
Lecturer:
Prof. Dr. Herbert Woratschek was Director of the Chair of Marketing and Service Management at the Faculty of Law and Economics and Head of the MBA Sport Management programme in Bayreuth. In addition to teaching at the University of Bayreuth, he is active internationally as a visiting professor in New Zealand, Australia and Norway. His research focuses include quality management, value co-creation and price management.
Contact us by phone on 0681 302-2553 or register directly here for our course “Service Management” from 04.12. until 05.12.2024 (Part I) and 10.03. until 20.03.2025 (Part II) (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 18.02. – 21.02.2026
Ideal for:
- Practitioners who want to identify opportunities and weaknesses
- Companies that want to efficiently manage bottlenecks
- All those who want to further their education in the field of data analysis
When?
The workshop in English will take place from 18-21 February 2026 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 29.01.2026, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
After participating in this course, students should be able to:
- understand the probabilistic foundations of hypothesis testing and inference;
- select appropriate statistical techniques according to the research question addressed;
- describe the concepts of presented statistical techniques as well as their scopes, objectives and underlying assumptions;
- understand the various steps and decisions involved in the application of analysis methods;
- read, interpret, and communicate the statistical findings;
- master statistical software for multivariate data analysis.
Content:
This course focuses on various multivariate statistical methods used in analysing quantitative data for effective managerial decision making in fields like marketing or management. At the beginning, participants will be introduced to the basics of hypothesis formulation and testing. Next, the lectures cover techniques for multivariate dependence and interdependence analysis. Topics include analysis of variance, linear regression, and logistic regression (analysis of dependence) as well as cluster analysis and exploratory/confirmatory factor analysis (analysis of interdependence). Computer sessions (including exercises/case studies) using the statistical software SPSS will help participants to appropriately apply the data analysis methods covered in the lectures to “real world” problems.
Lecturer:
Prof. Dr. Temme teaches at the University of Wuppertal at the Chair for Methods of Empirical Economic and Social Research. He gives seminars on topics such as empirical management and marketing research with a focus on data collection and data analysis or “Advanced Methods in Structural Equation Modeling”.
Contact us by phone on 0681 302-2553 or register directly here for our course “Data Analysis” from 18 to 21 February 2026 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 12.02.-14.02.2025
Who?
- Practitioners looking to expand their skills in the development and optimisation of business models.
- Companies aiming to create innovative business models to position themselves securely in the digital age.
- Executives seeking a deeper understanding of the application and adaptation of business models in a global and digital context.
- Entrepreneurs and start-ups looking to build viable business models and improve their market opportunities.
When?
The certificate course, held in English, will take place from February 12th to 14th February 2025, daily from 9:00 AM to 6:00 PM in person at the Saarbrücken Campus.
How and Where?
You can register with us until 29 January 2025. We are happy to assist you by phone, virtually, or in person on campus. The course will also take place in the EIABM facilities on the Saarbrücken Campus.
Why?
Take this opportunity to pursue high-quality university-level continuing education with minimal time and application effort. You will receive top-notch additional training in modern management. Along with valuable, practice-relevant knowledge, you will earn an academic, internationally recognised certificate from Saarland University, helping you climb the next step of your career ladder.
Cost:
The participation fee is €849 per course.
The course qualifies for educational leave!
Qualification Objectives:
In recent years, we have witnessed a major evolution in societies from being predominantly manufacturing-based to being predominantly service-based. Services have become critical for competitive advantage in all kinds of organisations, industries and branches. Recent publications in business and management increasingly focus on service as the main reason of economic exchange and therefore promote the view that at their core “all businesses are service businesses”. Key objectives of the course Business Model Development include equipping participants with an understanding of business models, including their definition and components. It covers the exploration of business model dimensions, the innovation process for business models, and introduces both traditional and modern techniques for developing business models in the digital era, such as the Business Model Canvas and strategic network analysis.
Content:
The business model concept is one of the most profound additions in the strategy literature in the last decades, which affects academics and practitioners alike. While the more traditional operationalisations of the concept, such as the business model canvas, are an established part of business school curricula, newer considerations about the utilisation of business models in the digital realm are still up to debate and are continuously further scrutinised by academia and tested in practice. The course provides an overview about the concepts and provides the students with the opportunity to apply the techniques to different cases.
Lecturer:
Prof. Dr. Benedikt Schnellbächer has held the chair for Digital Transformation and Entrepreneurship at Saarland University. His research interests include sustainable start-ups, digital start-ups, Entrepreneurial behaviour and Business Model Development.
Contact us by phone on 0681 302-2553 or register directly here for our course “Business Model Development” from 12 to 14 February 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 13.11.2024 and 05.02.2025
Who?
- Practitioners looking to deepen their data analysis skills and gain practical experience through independent project work.
- Companies and organizations seeking to benefit from modern data analysis methods and improve data-driven decision-making processes.
- Individuals interested in academic projects in the field of data analysis who wish to enhance their methodological competencies.
When?
The certificate course, held in English, will take place on November 13th, 2024, and February 5th, 2025, daily from 9:00 AM to 6:00 PM in person at the Saarbrücken Campus.
How and Where?
You can register with us until 30 October 2025. We are happy to assist you by phone, virtually, or in person on campus. The course will also be held in the EIABM facilities on the Saarbrücken Campus.
Why?
Take this opportunity to pursue high-quality university-level continuing education with minimal time and application effort. You will receive top-tier additional training in modern management. Along with valuable, practical knowledge, you will earn an academic, internationally recognised certificate from Saarland University, helping you take the next step on your personal career ladder.
Cost:
The participation fee per course is €849 .
The course qualifies for educational leave!
Qualification Objectives:
The course Data Analytics Project teaches participants to collect and preprocess data, addressing issues like missing values and outliers. The curriculum includes applying statistical methods for data analysis, such as hypothesis testing and regression analysis, to draw meaningful conclusions and make predictions. Participants will also gain domain-specific knowledge to contextualise their analysis and improve its relevance. Additionally, the course covers essential project and time management skills, teaching learners how to efficiently plan, manage, and execute data analytics projects, ensuring successful outcomes. Learning objectives include the following.
Content:
The course provides students with the opportunity to work on a data analytics project, academically accompanied by a researcher in the relevant research area. Each project is individual and coordinated with the researcher in question. The project is analysed with an appropriate methodical approach (e.g. SEM, Experiment, etc.) depending on the specific project goal. The project requires independent thinking and work to accomplish.
Lecturers:
Prof. Dr. Benedikt Schnellbächer has held the chair for Digital Transformation and Entrepreneurship at Saarland University. His research interests include sustainable start-ups, digital start-ups, Entrepreneurial behaviour and Business Model Development.
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and addressed questions around consumer resistance to innovation, co-creation of technology based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
Contact us by phone on 0681 302-2553 or register directly here for our course Data Analytics Project” from 13. November 2024 and 05 February 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
From Module 6:
Date: 22.01.-25.01.2026
Who?
- Founders and all those who want to become one
- Companies who want to develop their business model in a future-oriented way
- All those who want to develop professionally or identify new market opportunities
When?
The workshop in English will take place from 22-25 January 2026 daily from 9.00-18.00h on the Saarbrücken campus.
How and where?
You can register directly with us by 08.01.2026, we are happy to be there for you, by phone, virtually or in presence on campus, the workshop will also take place in the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level in the highest quality for the first time with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable additional knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University, which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
Qualification Objectives:
Understanding of what an entrepreneur is, what his/ her benefits, risks, and responsibilities are; what a good opportunity is, what kinds of opportunity sources there are; the mechanics of entrepreneurial process; the process of initiating product and service development; technology driven entrepreneurship; available resources for startup and growth; organisational approaches towards global growth.
Content:
Based on an understanding of strategic areas of business and applies the tools and analytical techniques of these areas to the new venture creation process in a domestic and international setting. Prepares participants very well for pursuing careers as owner/managers. Offers a generic examination of the general principles of entrepreneurship and entrepreneurial activity.
Lecturers:
Prof. Dr. Benedikt Schnellbächer has held the chair for Digital Transformation and Entrepreneurship at Saarland University. His research interests include sustainable start-ups, digital start-ups, Entrepreneurial behavior and Business Model Development.
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and addressed questions around consumer resistance to innovation, co-creation of technology-based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
Date: 25.02. – 28.02.2025
Who?
- Practitioners who want to recruit and retain capable employees
- Companies that want to develop or maintain a positive corporate culture
- All those who want to develop professionally in the field of leadership and human resource management
When?
The workshop in English will take place from 25– 28 February 2025 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 05.02.2025, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
This course will help students understand strategic dimensions of leadership and Human Resource Management in times of disruptive change. Students should be able to explain the foundations of professional HRM on a strategic level. They should be aware of how leadership as well as HRM function contribute to optimising human capital and creating added value for organisations. They will get insight into recent research on leadership and HRM and behavior-related and measurement-related perspectives in HRM. They should be able to find solutions for highly recurrent challenges in leadership.
Content:
This module focuses on the basic and advanced aspects of modern leadership and HRM. It covers current challenges and classifies them along a professionalisation framework for HRM. Topics are – among others – the organisation of HRM, Darwiportunism and the ethics of HRM, organizational culture, leadership and HRM in global context, the specific challenges of leadership in times of digitalisation, and the monetary measurement of human capital.
Lecturer:
Prof. em. Dr. Torsten Kühlmann is President of the Bayreuth Research Institute for SMEs (BF/M). He was professor at the University of Bayreuth for 30 years and holder the Chair of Human Resource Management. His research interests included expatriate management, international human resource management, corruption between organisations, cross-border networks, migration and knowledge management. In addition, Prof. Dr. Torsten Kühlmann is Chairman of the Board of Institute of International Communication Bayreuth and member of the Executive Board of the Foundation of International Management in Bayreuth.
Contact us by phone on 0681 302-2553 or register directly here for our course “Leadership and Human Resource Management” from 25 to 28 February 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 30.01.2026+ 23 and 24.06.2026 (3 days)
Who?
- Practitioners who want to lead successful teams
- Companies that need to interact effectively with different cultures
- All those who want to develop professionally in the field of Cross-Cultural Management
When?
The workshop in English will take place on 30 January 2025 and from 23 to 24 June 2026 (3 days) daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 16.01.2026, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives:
As a result of the course, students will be able to review major theories of cross-cultural management, make an initial cultural diagnosis of a cross-cultural project and connect theoretical insights into current cross-cultural challenges to daily practice.
Content:
Students learn about cultural influences on human resource management, communication and collaboration in international contexts. The course connects classical perspectives on culture and diversity to recent views on cultural dynamics and intercultural collaboration. Students learn to reflect on the multi-layered character of culture (societal, organisational, and professional) and the ways cultural practices work out in daily organisational life in a globalised world. The course provides students with a basic knowledge of models of cross-cultural communication and cultural theory. Participants will further get an understanding of the way culture influences the collaboration in multicultural teams or organisations. Furthermore, themes such as cultural negotiation, intercultural competence and diversity management will be addressed
Lecturer:
Prof. Dr. Robert Münscher is Professor of Human Resources, Organisation and Business Ethics at the University of Applied Sciences Worms. He has been giving management trainings and leading consulting projects since 2002. His main areas of expertise include intercultural training and coaching, analysis of relationship management processes and the application of business psychology findings in management.
Contact us by phone on 0681 302-2553 or register directly here for our course “Cross Cultural Management” from 30 January 2026 and 23,24 June 2026 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 05.03.-07.03.2025
Who?
- Practitioners who want to promote entrepreneurial thinking and action in established companies and actively drive change processes.
- Companies aiming to integrate corporate entrepreneurship into their organizational structure to remain competitive in the long term.
- Professionals looking to further develop their skills in human resource management, especially in an international context.
When?
The certificate course, held in English, will take place from March 5th to 7th, 2025, daily from 9:00 AM to 6:00 PM in person at the Saarbrücken Campus.
How and Where?
You can register with us until 19 February 2025. We are happy to assist you by phone, virtually, or in person on campus. The course will also take place in the EIABM facilities on the Saarbrücken Campus.
Why?
Take advantage of this opportunity to pursue high-quality university-level continuing education with minimal time and application effort. You will receive first-class additional education in modern management. Along with valuable, practice-relevant knowledge, you will earn an academic, internationally recognised certificate from Saarland University, helping you climb the next step of your personal career ladder.
Cost:
The participation fee per course is €849.
The course qualifies for educational leave!
Qualification Objectives:
As a result of the course, students will be able to implement entrepreneurial thinking and action within and outside an established organisational structure. The overarching goal of the course is to provide students with a deep understanding of the relevance, requirements, structures, and methods of Corporate Entrepreneurship. To this end, students will be introduced to suitable approaches and management techniques along the five management functions of planning, organisation, staffing, leading, and controlling, to identify entrepreneurial opportunities and successfully implement them within an organisation.
Content:
In the course Entrepreneurial Management, participants learn behavioural skills for corporate entrepreneurs in different situations and methods for enforcing change processes in organisations. Both module elements consist of a theoretical and a practical part (team project, case studies). Furthermore, the module deals with definitions and basic approaches to human capital management. Strong emphasis is put on explanations about the differences between national and international human resource management. Case studies and discussions about the role of human resource management in multinational companies as well as cultural influences on human resource management are part of the module too. In times of stagnant markets and global competitive pressure, it becomes increasingly important for established companies to implement entrepreneurial thinking and action within and outside their organisational structure. Against this backdrop, the event aims to demonstrate the importance of Corporate Entrepreneurship for the long-term viability of established companies. Corporate Entrepreneurship encompasses all entrepreneurial activities of established companies at an individual or organisational level, with the goal of identifying innovative ideas and implementing them within the existing organisational structures. Along the five management functions of planning, organisation, staffing, leading, and controlling, approaches for entrepreneurial activities within established organisational structures are presented to achieve an innovative, proactive, and flexible orientation of the company.
Lecturer:
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and addressed questions around consumer resistance to innovation, co-creation of technology based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
Contact us by phone on 0681 302-2553 or register directly here for our course “Entrepreneurial Management” from 05 to 07 March 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
Date: 01.04- 05.04.2025 (5 days)
Who?
- Founders and all those who want to become one
- Companies that want to develop their business model in a future-oriented way
- All those who want to develop professionally or identify new market opportunities
When?
The workshop in English will take place from 1 to 5 April 2025 (5 days) daily from 9.00-18.00h on the Saarbrücken campus.
How and Where?
You can register directly with us until 19.03.2025, we are happy to be there for you, by phone, virtually or in presence on campus, the workshop will also take place in the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level in the highest quality for the first time with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
Qualification Objectives:
Students acquire a clear perspective and understanding of consumer behaviour and of how consumers’ decisions are influenced by emotional, cognitive and unconscious processes. Students experience a multitude of possibilities to transfer their new knowledge about consumer behaviour to real-world business problems in a European context.
Content:
The aim of this course is to give an overview of findings of consumer behaviour that are highly relevant to understand consumers´ responses to marketing strategies. The course intends to provide inspiration to MBA students when dealing with topics related to consumer behaviour. Also, it intends to give an up-to-date state-of-the-art overview of research on consumer behaviour.
Lecturers:
Univ.-Prof. Dr. Andrea Gröppel-Klein has been Head of the Chair of Marketing and Director of the Institute of Consumer & Behavioural Research at Saarland University (founded by Werner Kroeber-Riel, 1969) since 2006. Since 2015, she has also been Director of the European Institute for Advanced Behavioural Management. Her research focuses include “Point of Sale Research”, “Demographic Change and the Behaviour of Older Consumers” and “Advertising Impact Research”.
Prof. Dr. Güliz Ger has been a professor at Bilkent University in Ankara for over 20 years, in addition to numerous guest professorships in Great Britain, France, China, the USA, Australia and Denmark. Prof. Ger is also the director of the Center for Research in Transitional Societies. She is concerned with the socio-cultural dimensions of consumption and markets, especially in transitional societies/groups and the related issues of globalisation, modernity and social change.
Contact us by phone on 0681 302-2553 or register directly here for our course “Consumer Behaviour” from 01 to 05 April 2025 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.