Certificates
The latest findings from university research
now also for non-students and without long-term commitment!
The European Institute for Advanced Behavioural Management as a leading provider of postgraduate education, is able to offer you or your company tailor-made programmes to meet your individual needs.
The certificates include modules from our MBA European Management covered by the EIABM and its faculty.
The workshops in English take place from Wednesday to Saturday from 9.00-18.00 on the Saarbrücken campus.
If you want to run a successful business in Europe, you need an understanding of how the EU works, its political decision-making processes and legal framework. Learn from experienced professors at university level in our continuing education course
European Institutions
Ideal for:
- Practitioners who want to better understand applicable regulations, meet compliance requirements and minimize legal risks
- Businesses who want to engage in policy-making processes and represent their interests
- All those who want to develop professionally in the field of EU legal and regulatory frameworks
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Dr. Julian Böcker |
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When?
The workshop in English will take place from 25-28 October 2023 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 20.10.2023, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: Students obtain a broad insight into policy making of the European Union. That includes historical development, treaties, institutions, decision making, EU member states, integration theories, selected policies (market building and market correcting) and foreign and security policy. They learn how legal norms and political procedures influence doing business in an international and especially European context.
Content: Policy making in the European Union differs distinctly from political processes in nation states. Students learn the peculiarity of new modes of governance which have been developed in the European Union. As the process of integration is an incremental development emphasis is put on historical aspects. As the European Union has developed step by step the same holds true for relevant norms and values which were laid down in successive treaties. Another focus of the course is decision making in the European Union. It becomes evident which actors are relevant. As policy making differs from policy to policy the course will discuss some examples of policies which can be classified either as market building (e.g. Internal Market) or market correcting ones (e.g. Cohesion Policy). The course includes two guest presentations, group discussions, two simulations and a written examination.
Lecturer:
Dr. Julian Böcker received his PhD in political science from the University of Duisburg-Essen in 2011 and subsequently completed an MBA in Leadership & Logistics in Hamburg. Dr. Böcker used to work for several years at the European Parliament as consultant for agricultural policy and Senior Policy Advisor. He is currently Head of Public Affairs at EDEKA Zentrale AG & Co. KG.
- 25.10.-28.10.2023
- Lecturer: Dr. Julian Böcker
- Flyer: Certified Course "European Institutions"
Anyone who wants to successfully run a business needs effective communication, successful teamwork, problem-solving skills as well as leadership qualities. Learn these attributes from experienced professors at the university level in our continuing education course
Soft Skills
Ideal for:
- Practitioners who want to further their education on topics such as presentation skills, conflict resolution, or time management to better position themselves in the job market
- Companies who want to improve their skills in the areas of customer communication, employee management and networking
- All those who want to develop professionally in the area of soft skills
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Dr. Silvia Scheinert |
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When?
The workshop in English will take place from 8-11 November 2023 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 3.11.2023, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: This module aims at raising student´s cultural awareness and enhancing and deepening their competences in intercultural business communication, boosting their presentation skills to become convincing and effective presenters in business contexts, comprehensively practicing soft skills needed to establish successful relationships in business.
Content: Participants will practice their intercultural and presentation skills to successfully do business in an international context. The course content will, in parts, be presented to the participants by the lecturer. Group work, panel discussions, role plays as well as seminar dialog are among the formats used to explore the different topics. Day 4 of the course will be dedicated to the participants giving a business presentation. Working on case studies will enable the participants to practice the newly acquired knowledge and put their soft skills in business to the test.
Lecturer:
Dr. Silvia Scheinert is a certified educator and technical translator and has been giving coaching and company training for technical language and communication as an independent lecturer for over 29 years.
- 8.11.-11.11.2023
- Lecturer: Dr. Silvia Scheinert
- Flyer: Certified Course "Soft Skills"
The latest findings from university research
now also for non-students and without long-term commitment!
If you want to run a successful business, you need a good strategy to achieve your long-term goals. Learn from experienced professors at the university level in our continuing education course
Strategic Management
Ideal for:
- Practitioners who want to improve their risk management
- Companies that want to optimize their organizational structure, culture and processes
- All those who want to develop professionally in the field of strategic management
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Bastian Popp Universität des Saarlandes |
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Contact us by phone on 0681 302-2553 or register directly for our course “Strategic Management” from 15 to 18 November 2023 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 15-18 November 2023 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 10.11.2023, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: Key objectives of the course include understanding the strategic position of an organisation; assessing strategic choices for the future; and managing strategy in action. In particular, this includes the following learning outcomes:
- Analyse an organisation’s position in the external environment – both macro-environment and industry or sector environment.
- Analyse a firm´s strategic capabilities – resources, competences and the links between them.
- Understand the role of stakeholders and governance in an organisation.
- Assess business strategy in terms of the generic strategies of cost leadership, differentiation, focus and hybrid strategy.
- Assess the benefits of cooperation in business strategy.
- Identify and apply business model components: value creation, configuration and capture.
- Assess the performance outcomes of different strategies in terms of direct economic outcomes and overall organisational effectiveness.
- Employ three success criteria for evaluating strategic options: suitability, acceptability and feasibility.
Content: The course gives an overview of the key elements of strategic management. It provides students with an introduction to strategy for managers in all kinds of organisations, from startups to multinationals, from charities to government agencies. The course introduces key concepts and tools of strategic management and explores hot topics such as internationalisation, value co-creation, and corporate social responsibility. The contents will be applied in case studies and tutorials.
Lecturer:
Univ.-Prof. Dr. Bastian Popp is Professor of Business Administration, in particular Retail Management and Director of the Institute of Retailing & International Marketing (H.I.MA.) and the European Institute for Advanced Behavioural Management at Saarland University. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management and Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.
- 15.11.-18.11.2023
- Lecturers: Prof. Dr. Bastian Popp
- Flyer: Certified Course "Strategic Management"
A successful business requires knowledge of economics and finance to make sound business decisions, efficiently manage financial resources, identify growth opportunities, and ensure long-term financial stability. Learn from experienced professors at the university level in our continuing education course
Economics and Finance
Ideal for:
- Practitioners who want to analyze the economic impact of decisions and take financial aspects into account in their professional activities
- Companies that want to develop business strategies and make successful investment decisions
- All those who want to develop professionally in the field of Economics and Finance
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Jan Wenzelburger |
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When?
The workshop in English will take place from 06.12.-09.12.2023 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 1.12.2023, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: At the start of the twenty-first century, international aspects of economics and finance remain as important and controversial s ever. The objective of this course is to provide an up-todate and understandable analytical framework for illuminating current events and bringing the excitement of international and, especially, European economics and finance into the classroom.
Content: In analyzing both the real and the monetary sides of the subject, the aim of this module is to build up a simple unified frame-work for communicating the grand traditional insights as well as the newest findings and approaches. In order to help students grasp and retain the underlying logic of international economics and finance, the theoretical development is motivated at each stage by pertinent data or policy questions. Throughout the module, there is a special focus on European aspects and causes and consequences of the euro area debt and banking crisis.
Lecturer:
Prof. Dr. Wenzelburger is Dean of the Faculty of Economics at the Technical University of Kaiserslautern and heads the Chair of Macroeconomics there. His research focuses include the Financial Economics, Overlapping generation models, Theory of learning, Banking and Financial Markets.
- 06.12.-09.12.2023
- Lecturer: Prof. Dr. Wenzelburger
- Flyer: Certified Course "Economics and Finance"
The latest findings from university research
now also for non-students and without long-term commitment!
If you want to offer high-quality products and services, you need high service quality and satisfied customers. Learn from experienced professors at the university level in our continuing education course
Service Management
Ideal for:
- Practitioners who want to stand out from competitors
- Companies that want to build customer loyalty and maintain long-term customer relationships
- All those who want to develop professionally in the field of service management
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Herbert Woratschek Chair in Marketing & Service Management University of Bayreuth | Prof. Dr. Guido Schafmeister University of Applied Sciences for Media and Communication, Munich |
Contact us by phone on 0681 302-2553 or register directly for our course “Service Management” on 13-14 December 2023 and 13-14 March 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 13-14 December 2023 and 13-14 March 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 8.12.2023, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: Key objectives of the course Service Management include conveying an understanding of services and service, as well as teaching the ability to apply key concepts and tools in service management:
- Explain what services are, describe the central role of services in an economy and critically discuss the perspectives of the service logic and the servicedominant logic
- Evaluate and apply service models on service business problems
- Critically discuss the competitive environment of services, formulate a strategic service vision, apply strategic service analyses and understand the strategic dimension of customer relationships in service management
- Identify core concepts of consumer behaviour and related service models that are essential to understand how services are evaluated
- Conceptualize and measure service quality
- Understand the contribution of different actors and manage people
- Relate service management activities to the concept of service profitability
- Become a more perceptive and effective manager (and consumer) through understanding the complexities of service design, delivery, and communication
- Develop further communication skills and critical thinking about services through learning activities, teamwork, inclass discussions, presentations and other assignments
Content: This course focuses on the challenges of managing services and delivering quality service to customers. It introduces key concepts and tools of service management. Moreover, the course will challenge participants to rethink how companies should manage their services in building their competitive strength and profitability. The course is equally applicable to traditional service companies, i.e. for-profit organizations (e.g.: banks, transportation companies, hotels, educational institutions, professional services, telecommunication, tourism etc.) as well as public/non-profit organizations (e.g.: hospitals, NGOs, schools, public agencies, theatres, museums, etc.). Moreover, the ideas presented in the course are valuable for any kind of organization that is open to take on a service perspective on their business and core competences.
Lecturer:
Prof. Dr. Herbert Woratschek was Director of the Chair of Marketing and Service Management at the Faculty of Law and Economics and Head of the MBA Sport Management programme in Bayreuth. In addition to teaching at the University of Bayreuth, he is active internationally as a visiting professor in New Zealand, Australia and Norway. His research focuses include quality management, value co-creation and price management.
Prof. Dr. Guido Schafmeister Is a lecturer in media management, sports and event management and managing director of the Arbeitskreis Sportökonomie. His focus is on concrete value creation, tangible business models, business fundamentals and management. Together with Prof. Woratschek, he is one of the founders of the Sales Management Academy Bayreuth GmbH & Co KG.
- 13.12.+14.12.2023 und 13.+14.03.2024
- Lecturer: Prof. Dr. Herbert Woratschek, Prof. Dr. Guido Schafmeister
- Flyer: Certified Course "Service Management"
Corporate Sustainability and Social Responsibility
Ideal for:
- Practitioners who want to identify opportunities and weaknesses
- Companies that want to promote innovation or are looking for environmentally friendly technologies, products and services
- All those who want to further their education in the field of sustainability
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Univ-Prof. Dr. Christian Berg TU Clausthal |
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Contact us by phone on 0681 302-2553 or register directly for our course “Corporate Sustainability and Social Responsibility” from 17 to 20 January 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 17-20 January 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 12.01.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: Increasing awareness of the complexity of issues related to sustainability and their interdependence; Understanding crucial challenges for sustainability; why businesses need to respond to these issues, what market trends are, what measures businesses take in order to address these challenges; perspectives on the different actors relevant for Corporate Sustainability.
Content: Overview of the complex challenges of a sustainable development; concepts of sustainability, global change and planetary boundaries, spotlight three types of challenges: (re-) sources, declines, and development; causes for non-sustainability, the political framework needed, the implications for business: market trends in sustainability, pushing factors, realizations of corporate sustainability, the role of investors.
Lecturer: Univ.-Prof. Dr.-Ing. Dr. Christian Berg, TU Clausthal/ Germany
Prof. Dr.-Ing. Dr. Christian Berg is an internationally recognised sustainability expert and leading scientist. His subject areas include sustainability and social responsibility. Prof. Berg focuses on Sustainable Development, Corporate Sustainability, Sustainability and IT and Networking processes.
- 17.01.-20.01.2024
- Lecturer: Prof. Dr. Christian Berg
- Flyer: Certified Course "Corporate Sustainability and Social Responsibility"
Anyone who wants to manage an international company needs effective communication strategies and can adapt their own market strategies to the expectations of the target culture. Learn from experienced professors at the university level in our continuing education course
Cross-Cultural Management
Ideal for:
- Practitioners who want to lead successful teams
- Companies that need to interact effectively with different cultures
- All those who want to develop professionally in the field of Cross-Cultural Management
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Robert Münscher Work Area: Human Resource Management, Organization & Business Ethics | |
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Contact us by phone on 0681 302-2553 or register directly for our course “Cross-Cultural Management” on 26 January 2024 and from 14 to 15 June 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place on 26 January 2024 and from 14 to 15 June 2024 (3 days) daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 19.01.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: As a result of the course, students will be able to review major theories of cross-cultural management, make an initial cultural diagnosis of a cross-cultural project and connect theoretical insights into current cross-cultural challenges to daily practice.
Content: Students learn about cultural influences on human resource management, communication and collaboration in international contexts. The course connects classical perspectives on culture and diversity to recent views on cultural dynamics and intercultural collaboration. Students learn to reflect on the multi-layered character of culture (societal, organizational, and professional) and the ways cultural practices work out in daily organizational life in a globalised world. The course provides students with a basic knowledge of models of cross-cultural communication and cultural theory. Participants will further get an understanding of the way culture influences the collaboration in multicultural teams or organizations. Furthermore, themes such as cultural negotiation, intercultural competence and diversity management will be addressed
Lecturer:
Prof. Dr. Robert Münscher is Professor of Human Resources, Organization and Business Ethics at the University of Applied Sciences Worms. He has been giving management trainings and leading consulting projects since 2002. His main areas of expertise include intercultural training and coaching, analysis of relationship management processes and the application of business psychology findings in management.
- 26.01. + 14.-15.06.2024 (3 days)
- Lecturer: Prof. Dr. Robert Münscher
- Flyer: Certified Course "Cross-Cultural Management"
Anyone who wants to run a company successfully needs capable and motivated employees and managers. Learn from experienced professors at the university level in our continuing education course
Leadership and Human Resource Management
Ideal for:
- Practitioners who want to recruit and retain capable employees
- Companies that want to develop or maintain a positive corporate culture
- All those who want to develop professionally in the field of leadership and human resource management
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Torsten Kühlmann Chair of Human Resource Management University of Bayreuth |
Prof. Dr. |
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Contact us by phone on 0681 302-2553 or register directly at for our course “Leadership and Human Resource Management” from 7 to 10 February 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 7-10 February 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 02.02.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: This course will help students understand strategic dimensions of leadership and Human Resource Management in times of disruptive change. Students should be able to explain the foundations of professional HRM on a strategic level. They should be aware of how leadership as well as HRM function contribute to optimizing human capital and creating added value for organisations. They will get insight into recent research on leadership and HRM and behavior-related and measurement-related perspectives in HRM. They should be able to find solutions for highly recurrent challenges in leadership.
Content: This module focuses on the basic and advanced aspects of modern leadership and HRM. It covers current challenges and classifies them along a professionalization framework for HRM. Topics are – among others – the organization of HRM, Darwiportunism and the ethics of HRM, organizational culture, leadership and HRM in global context, the specific challenges of leadership in times of digitalisation, and the monetary measurement of human capital.
Lecturer:
Prof. em. Dr. Torsten Kühlmann is President of the Bayreuth Research Institute for SMEs (BF/M). He was professor at the University of Bayreuth for 30 years and holder the Chair of Human Resource Management. His research interests included expatriate management, international human resource management, corruption between organisations, cross-border networks, migration and knowledge management. In addition, Prof. Dr. Torsten Kühlmann is Chairman of the Board of Institute of International Communication Bayreuth and member of the Executive Board of the Foundation of International Management in Bayreuth.
- 07.-10.02.2024
- Lecturer: Prof. Dr. Torsten Kühlmann
- Flyer: Certified Course "Leadership and Human Resource Management"
Anyone who runs a successful business must be able to identify the latest trends and interpret the data they generate. Learn from experienced professors at the university level in our continuing education course
Data Analysis
Ideal for:
- Practitioners who want to identify opportunities and weaknesses
- Companies that want to efficiently manage bottlenecks
- All those who want to further their education in the field of data analysis
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Dirk Temme Schumpeter School of Business and Economics Wuppertal |
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Contact us by phone on 0681 302-2553 or register directly for our course “Data Analysis” from 14 to 17 February 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 14-17 February 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 09.02.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: After participating in this course, students should be able to:
- understand the probabilistic foundations of hypothesis testing and inference;
- select appropriate statistical techniques according to the research question addressed;
- describe the concepts of presented statistical techniques as well as their scopes, objectives and underlying assumptions;
- understand the various steps and decisions involved in the application of analysis methods;
- read, interpret, and communicate the statistical findings;
- master statistical software for multivariate data analysis.
Content: This course focuses on various multivariate statistical methods used in analysing quantitative data for effective managerial decision making in fields like marketing or management. At the beginning, participants will be introduced to the basics of hypothesis formulation and testing. Next, the lectures cover techniques for multivariate dependence and interdependence analysis. Topics include analysis of variance, linear regression, and logistic regression (analysis of dependence) as well as cluster analysis and exploratory/confirmatory factor analysis (analysis of interdependence). Computer sessions (including exercises/case studies) using the statistical software SPSS will help participants to appropriately apply the data analysis methods covered in the lectures to “real world” problems.
Lecturer:
Prof. Dr. Temme teaches at the University of Wuppertal at the Chair for Methods of Empirical Economic and Social Research. He gives seminars on topics such as empirical management and marketing research with a focus on data collection and data analysis or “Advanced Methods in Structural Equation Modeling”.
- 14.-17.02.2024
- Lecturer: Prof. Dirk Temme
- Flyer: Certified Course "Data Analysis"
If you want to trade or produce in Europe, you need extensive knowledge of the European legal system and its regulations. Learn everything you need to know to be successful in Europe on university level and take part in our certified course European Regulations
Ideal for:
- Practitioners who need a deeper understanding of European regulations and their application
- Companies that are active in Europe or want to become successful in Europe
- All those who want to develop professionally or identify new market opportunities
Benefit from the latest insights from science and practice, imparted by our leading and experienced lecturer:
Prof. JUDr. Daniela A. Heid, Ph.D. Hochschule des Bundes für öffentliche Verwaltung, Brühl |
Contact us by phone on 0681 302-2553 or register directly here for our course “European Regulations” from 6 to 9 March 2024 (9.00am-6.00pm) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The course in English language will take place from 6-9 March 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 01.03.2024, we are happy to answer your calls by phone, virtually or in presence on campus. The course will also take place at the premises of the EIABM on the Saarbrücken campus:
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave!
Qualification Objectives: The course provides an overview of the main legal elements of the EU legal order and system. After attending the course, participants will be able to assess the relevance of EU law for various aspects of day to day business. They will have learned how to put EU law into practice by recognising where there may be risks in newly proposed or existing EU legislation for their professional activities, and by identifying the relevance of certain parts of EU law for contracts and agreements between companies (Art. 101, 102 TFEU), mergers (Merger Regulation139/2004), and for the application and receiving state aid (Art. 107 TFEU). Furthermore, the course teaches how to identify legal opportunities for businesses stemming from the free movement rules, and for example the possibility of actions for damages under EU law. Although it shall not be any substitute for specialist knowledge, the course provides a basic level of working knowledge of EU law.
Content: The course introduces the legal framework and the basic economic provisions of the EU. The operating approach is a mix of stand-up teaching for the more technical and theoretical subjects, and a series of case studies on topics which are particularly relevant to the business community: the basic legal principles of cooperation and harmonization in
the European Union, the four freedoms in the Internal Market and, mainly, competition law in the meaning of mergers, cartels, abuse of dominant positions as well as the European
state aid control system and relevant provisions.
Lecturer: Prof. Dr. Daniela Heid is a lecturer at numerous institutions such as the European Institute of Public Administration (EIPA) in Maastricht, various federal authorities, an expert witness and a professor at the “Hochschule des Bundes für öffentliche Verwaltung” in Cologne. Her main areas of practice are European law, civil service law, Czech law and national and international police law.
- 06.03.-09.03.2024
- Lecturer: Prof. JUDr. Daniela Heid, Ph.D.
- Flyer: Certified Course "European Regulations"
The latest findings from university research now also without studies and without long-term commitment!
Saarland University is one of the leading universities in the field of entrepreneurship and has been and still is a pioneer in this field. Benefit from this expertise and take part in our continuing education course: Entrepreneurship !
Ideal for
- Founders and all those who want to become one
- Companies who want to develop their business model in a future-oriented way
- All those who want to develop professionally or identify new market opportunities
Benefit from the latest findings from science and practice taught by lecturers who are leading the way:
Dr. Joachim Behrendt Business angel, independent management consultant, owner of two consulting companies | Prof. Dr. Sven Heidenreich Saarland University, Chair of Technology and Innovations Management
| Jun.-Prof. Dr. Benedikt Schnellbächer Saarland University, Chair of Digital Transformation and Start-Ups |
Register here or contact us by phone at 0681 302-2553 for our workshop “Entrepreneurship” from 20 to 23 March 2024 (all day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 20-23 March 2024 daily from 9.00-18.00h on the Saarbrücken campus.
How and where?
You can register directly with us by 15.03.2024, we are happy to be there for you, by phone, virtually or in presence on campus, the workshop will also take place in the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level in the highest quality for the first time with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable additional knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University, which will help you climb the next rung on your personal career ladder.
Cost:
The participation fee per course is 849€.
„Entrepreneurship“
at the European Institute for Advanced Behavioural Management of Saarland University
The role of entrepreneurship in an economic unit has been well documented and is of interest not only to business people and politicians but also to students – the future entrepreneurs. Creating and growing a new venture inside or outside a corporation is a task that few individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of strategic areas of business and applies the tools and analytical techniques of these areas to the new venture creation process in a domestic and international setting. The entrepreneurship module has been designed in a way that prepares participants very well for pursuing careers as owner/managers. It also offers a generic examination of the general principles of entrepreneurship and entrepreneurial activity. Adopting this unit does not confine participants to the limitations of small business and its related activities. It supports the full development of entrepreneurial skills and sensitivities for use in existing organizations, to facilitate the management of change and/or the achievement or organizational goals.
Qualification Objectives: Understanding of what an entrepreneur is, what his/ her benefits, risks, and responsibilities are; what a good opportunity is, what kinds of opportunity sources there are; the mechanics of entrepreneurial process; the process of initiating product and service development; technology driven entrepreneurship; available resources for startup and growth; organizational approaches towards global growth.
Content: Based on an understanding of strategic areas of business and applies the tools and analytical techniques of these areas to the new venture creation process in a domestic and international setting. Prepares participants very well for pursuing careers as owner/managers. Offers a generic examination of the general principles of entrepreneurship and entrepreneurial activity.
Lecturers:
Dr. Benedikt Schnellbächer is Junior Professor for Digital Transformation and Entrepreneurship at Saarland University. His research interests include sustainable start-ups, digital start-ups, Entrepreneurial behavior and Business Model Development.
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and addressed questions around consumer resistance to innovation, co-creation of technology-based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
In addition to his entrepreneurial activities, Dr. Behrendt has also worked as a part-time lecturer in London and as an assistant professor in Istanbul and was awarded the Business Angel of the Year in Turkey in 2015.
- 20.03.-23.03.2024
- Lecturers: Dr. Joachim Behrendt, Prof. Dr. Sven Heidenreich, Jun.-Prof. Dr. Benedikt Schnellbächer
- Flyer: Certified Course "Entrepreneurship"
The latest findings from university research
now also for non-students and without long-term commitment!
Consumer Behaviour is a vital field of modern management and companies and individuals can only really be successful if they understand how and why people and markets act the way they do. Benefit from this expertise and take part in our continuing education course
Consumer Behaviour
Ideal for:
- Founders and all those who want to become one
- Companies that want to develop their business model in a future-oriented way
- All those who want to develop professionally or identify new market opportunities
Aquire the latest insights from science and practice, taught by two expert professors who are leading the way:
Univ.-Prof. Dr. Güliz Ger Bilkent University Faculty of Business Administration, Türkiye Director of the Center for Research in Transitional Societies |
Univ.-Prof. Dr. Andrea Gröppel-Klein Chair of Marketing – Institute of Consumer and Behavioural Research |
Contact us by phone at 0681 302-2553 or register directly for our course “Consumer Behaviour” from 9. to 13. April 2024 (5 days; 9.00am – 6.00pm) at the Europa-Institut, Sektion Wirtschaftswissenschaft (EIABM) at Saarland University.
When?
The workshop in English will take place from 9 – 13 April 2024 (5 days) daily from 9.00-18.00h on the Saarbrücken campus.
How and Where?
You can register directly with us until 04.04.2024, we are happy to be there for you, by phone, virtually or in presence on campus, the workshop will also take place in the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level in the highest quality for the first time with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
Qualification Objectives: Students acquire a clear perspective and understanding of consumer behaviour and of how consumers’ decisions are influenced by emotional, cognitive and unconscious processes. Students experience a multitude of possibilities to transfer their new knowledge about consumer behaviour to real-world business problems in a European context.
Content: The aim of this course is to give an overview of findings of consumer behaviour that are highly relevant to understand consumers´ responses to marketing strategies. The course intends to provide inspiration to MBA students when dealing with topics related to consumer behaviour. Also, it intends to give an up-to-date state-of-the-art overview of research on consumer behaviour.
Lecturers:
Univ.-Prof. Dr. Andrea Gröppel-Klein has been Head of the Chair of Marketing and Director of the Institute of Consumer & Behavioural Research at Saarland University (founded by Werner Kroeber-Riel, 1969) since 2006. Since 2015, she has also been Director of the European Institute for Advanced Behavioural Management. Her research focuses include “Point of Sale Research”, “Demographic Change and the Behaviour of Older Consumers” and “Advertising Impact Research”.
Prof. Dr. Güliz Ger has been a professor at Bilkent University in Ankara for over 20 years, in addition to numerous guest professorships in Great Britain, France, China, the USA, Australia and Denmark. Prof. Ger is also the director of the Center for Research in Transitional Societies. She is concerned with the socio-cultural dimensions of consumption and markets, especially in transitional societies/groups and the related issues of globalisation, modernity and social change.
- 09.04.-13.04.2024 (5 days)
- Lecturers: Univ.-Prof. Dr. Andrea Gröppel-Klein, Univ.-Prof. Dr. Güliz Ger
- Flyer: Certified Course "Consumer Behaviour"
Anyone who wants to successfully sell products needs an understanding of inventory management, warehousing, distribution and many other aspects of logistics and retail. Learn from experienced professors at the university level in our continuing education course
Retailing and Logistics
Ideal for:
- Practitioners who want to discover new market trends
- Companies that want to optimize their supply chain
- All those who want to develop professionally in the field of Retailing and Logsitics
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. Bastian Popp Universität des Saarlandes |
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Contact us by phone on 0681 302-2553 or register directly for our course “Retailing and Logistics” from 24 to 27 April 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 24-27 April 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 19.04.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: The course intends to provide a comprehensive understanding of retail strategies and logistics strategies. The course is not primarily aimed at future retail managers but at executives in other industries, in particular in the consumer goods industry, who need to be aware of retail strategies in order to optimize their offer to the retail sector.
Content: The course gives a broad overview of the key concepts about retailing. The course starts off with an introduction to major developments in retailing. Especially multi-, cross-, and omnichannel retailing are discussed comprehensively. Furthermore, the main aspects of retail marketing, in particular retail branding, the retail marketing mix, and category management are discussed. The course also gives a comprehensive insight into logistics strategies in the consumer goods sector as it has a highly important function in retail management. Moreover, internationalization is a major aspect of the major retailers’ strategies, thus, the course sets another focus on the internationalization strategies of retailers. In addition, the course is complemented with a focus on consumer behavior and the future of retailing.
Lecturer:
Univ.-Prof. Dr. Bastian Popp is Professor of Business Administration, in particular Retail Management and Director of the Institute of Retailing & International Marketing (H.I.MA.) and the European Institute for Advanced Behavioural Management at Saarland University. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management and Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.
- 24.-27.04.2024
- Lecturer: Prof. Dr. Bastian Popp
- Flyer: Certified Course "Retailing & Logistics"
Neueste Erkenntnisse aus der universitären Forschung
jetzt auch ohne Studium und ohne langfristige Bindung!
Um erfolgreich in internationalen Märkten zu agieren muss ein Unternehmen kulturelle Unterschiede berücksichtigen und effektive Marketingstrategien entwickeln. Lernen Sie von erfahrenen Professoren auf universitärem Niveau in unserem Weiterbildungskurs
Marketing and Management in Foreign Countries
Ideal für:
- Praktiker, die internationale Geschäftsbeziehungen aufbauen möchten
- Unternehmen, die im Ausland erfolgreich in den Markt eintreten wollen
- Alle diejenigen, die sich beruflich im Bereich Marketing and Management in Foreign Countries weiterentwickeln wollen
Profieren Sie von den aktuellen Erkenntnissen aus Wissenschaft und Praxis, vermittelt durch Dozenten, die diese führend voranbringen:
Prof. Dr. Maria Luisa Andreu Universitat de València | |
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Kontaktieren Sie uns telefonisch unter 0681 302-2553 oder registrieren Sie sich direkt für unseren Zertifikatskurs “Marketing and Management in Foreign Countries” vom 15. bis 18. Mai 2024 (jeweils 9.00-18.00h) am Europa-Institut, Sektion Wirtschaftswissenschaft (EIABM) an der Universität des Saarlandes.
Wann?
Der Zertifikatskurs in englischer Sprache findet vom 15.-18. Mai 2024 jeweils täglich von 9.00-18.00h
in Präsenz auf dem Saarbrücker Campus statt.
Wie und Wo?
Anmelden können Sie sich bis zum 10.05.2024 direkt bei uns, wir sind gerne für Sie da, telefonisch, virtuell oder in Präsenz auf dem Campus, die Weiterbildung findet ebenfalls in den Räumlichkeiten des EIABM auf dem Saarbrücker Campus statt.
Warum?
Nutzen Sie die Chance, sich erstmals mit geringem Zeit- und Bewerbungsaufwand auf universitärem Niveau in höchster Qualität weiterzubilden und eine erstklassige Zusatzbildung im Bereich modernen Managements zu erhalten. Neben wertvollem praxisrelevanten Zusatzwissen erhalten Sie ein akademisches, international anerkanntes Zertifikat der Universität des Saarlandes, mit dessen Hilfe Sie die nächste Stufe auf Ihrer persönlichen Karriereleiter erklimmen können.
Kosten
Die Teilnahmegebühr beträgt pro Kurs 849 €
Der Kurs erfüllt die Voraussetzungen zur Beanspruchung von Bildungsurlaub !
Qualification Objectives: At the end of the course Marketing and Management in Foreign Countries, participants will be able to understand critical issues and related challenges of managing people in an international and multicultural environment as well as recognise and value cultural differences. They will learn to apply international management theories and practices in real-world settings and become experts in the respective country with regard to issues and practices pertaining to major management functions. Participants are expected to deal with topics intensely by using the provided literature, prepare the accompanying case study in the given team structure and actively take part in the course.
Content: Learning Objectives:
- Understand the role of marketing in organizations.
- Learn key business frameworks for strategic marketing planning.
- Develop Marketing Plans using situation analysis, segmentation, targeting and positioning, buyer behaviour and competitive marketing mix.
- Determine strategic options yielded and various impacts (including financial, reputation, growth) of Marketing Plans
- Analyse competitive reactions to mix elements particularly to product and pricing.
- Understand the brand-consumer dynamics in(between) virtual and real worlds and address the future of VR marketing shaping.
- Analyse main trends in the Spanish retail system and its differences from other European economies. Identify marketing tools that small and medium enterprises (SMEs) can implement in an international context, analysing one of the main communication events ever used: trade-fairs and related events.
- Illustrate the principles of ethics and corporate social responsibility (CSR) and several ethical dilemmas in marketing practices.
- Learn the importance and application of “die Gemeinwohl-Ökonomie” and its relationship to marketing.
- Gain insight into the importance of innovation and dynamic approaches through business growth phases.
- Understand marketing systems and their impact.
Lecturer:
Prof. Maria Luisa Andreu has already worked at universities such as the Université catholique de Louvain, the University of Cambridge – Institute for Manufacturing and the Pennsylvania State University. In addition to organising conferences, Prof. Maria Luisa Andreu is also regularly a member of editorial advisory boards. Since 2014, she has been the director of the double degree in Tourism and Business Administration at the University of Valencia. Since 2016, she is the vice-president of the Spanish Association of Scientific Experts in Tourism.
- 15.-18.05.2024
- Lecturer: Prof. Dr. Luisa Andreu
- Flyer: Certified Course "Marketing Management in Foreign Countries"
Anyone who wants to run a business needs an understanding of accounting and must have an overview of the company’s finances. Learn from experienced professors at university level in our continuing education course Learning Business By Doing Business.
Ideal for:
- Practitioners who want to gain an in-depth understanding of accounting and financial reporting
- Companies who want to effectively manage their finances and business operations to make decisions based on financial information
- All those who want to develop professionally in the field of accounting
Benefit from the latest insights from science and practice taught by lecturers who are leading the way:
Prof. Dr. ESCP Business School | Prof. Dr. ESCP Business School
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Contact us by phone on 0681 302-2553 or register directly here for our course “Learning Business by Doing Business” from 19 to 22 June 2024 (9.00am-6.00pm each day) at the European Institute for Advanced Behavioural Management (EIABM) at Saarland University.
When?
The workshop in English will take place from 19-22 June 2024 daily from 9.00am-6.00pm on the Saarbrücken campus.
How and Where?
You can register directly with us until 14.06.2024, we are happy to answer your calls by phone, virtually or in presence on campus, the course will also take place on the premises of the EIABM on the Saarbrücken campus.
Why?
Take advantage of the opportunity to continue your education at university level with little time and application effort and receive first-class additional education in the field of modern management. In addition to valuable knowledge relevant to practice, you will receive an academic, internationally recognised certificate from Saarland University which will help you climb the next rung on your personal career ladder.
Cost
The participation fee per course is 849€.
The course meets the requirements for claiming educational leave !
Qualification Objectives: The objective of the Financial Accounting part of this course is twofold. First, it seeks to provide an understanding of the financial information necessary to make decisions (for managers within an enterprise or investors and analysts outside a company). This is a forward-looking orientation. The second objective is to understand the financial implications of managerial decision making in previous accounting periods. This is a backward-looking orientation. The approach is based on International Financial Reporting
Standards (IFRS) since IFRSs are the most widely used accounting standards worldwide. They are mandatory in the European Union.
The aim of the Management Accounting part is to explore in detail the concepts of costs, margins and profits. A cost is above all a construction whose assumptions and limits must be understood. Despite being an introductory course, it offers a critical insight into the work of management controllers and seeks to put into perspective certain misconceptions which often result in inappropriate decisions.
Content: The course is designed for participants without any background in Financial Accounting. It is a foundation course in financial accounting & reporting teaching basics of accounting techniques. The different elements of financial statements will be examined in terms of content, presentation and analysis. The Management Accounting part relies on financial accounting by reorganizing the information produced to calculate costs, margins and profits. These calculations do not only concern the products and/or services provided by the company, but can relate to a function, an entity, a process, etc. This optional and internal accounting offers a double dimension, accounting and management. It contributes to the valuation of certain elements in the balance sheet and the income statement and it also allows managerial decisions in relation to conservation, subcontracting, discontinuation of activities, maximization under constraint, pricing, capacity management, etc. The course is not oriented towards calculation. It aims at developing critical thinking by questioning any
cost calculation which always represents an opinion about how resources are consumed by a cost object. It wants to help participants to integrate cost concepts in their (strategic) thinking and facilitate their dialog with management accountants.
Lecturers:
Prof. Dr. Christopher Hossfeld‘s main research interests are corporate finance, financial accounting, financial statement analysis, group financial statements, international accounting and accounting harmonisation. He is Director of the Master’s programme “Business Performance and Management” at ESCP Business School in Paris.
Prof. Emmanuel Zilberberg is Professor of Management Accounting and also teaches at ESCP Business School. His research interests include Management Accounting and Pricing, Education Sciences and Technology-Enhanced Interactions in Class.
- 19.06.-22.06.2024
- Lecturers: Prof. Dr. Christopher Hossfeld, Prof. Dr. Emmanuel Zilberberg
- Flyer: Certified Course "Learning Business By Doing Business"
Contact
Julia Senni, M.A.
Programme Manager
+49 (0) 681 / 302 – 2553
info@mba-europe.de