Professor Popp teaches regularly at Saarland University. He is the Director of the European Institute for Advanced Behavioural Management as well as Head of the Institute for Retailing and International Marketing (HIMA). He publishes in peer-reviewed scientific journals (e.g. Journal of Retailing and Consumer Services, Computers in Human Behaviour), acts as guest editor and reviewer for renowned scientific journals and is committed to organizing innovative workshops and symposia for practitioners and the scientific community.
“It was very interesting because it combines the theory of the course with examples of our reality (describe & compare companies that we know/use in our routine). Mr Popp luckily has a soft way to make student want to participate without being boring. His instructions were clear and helpful about the exams.” (WT 2019/20)
M1-1 Strategic Management
The course gives an overview of the key elements of strategic management. It provides students with an introduction to strategy for managers in all kinds of organisations, from start-ups to multinationals, from charities to government agencies. The course introduces key concepts and tools of strategic management and explores hot topics such as internationalisation, value co-creation, and corporate social responsibility. The contents will be applied in case studies and tutorials.