Prof. Dr. Popp is Professor of Business Administration, in particular Trade Management and Director of the Institute for Trade & International Marketing (H.I.MA.) at Saarland University. He is also Director of the European Institute for Advanced Behavioural Management (EIABM), alongside Univ.-Prof. Dr. Andrea Gröppl-Klein, and represents the subject of retail management in research and teaching with a focus on “Behavioural Management and Marketing”.
Prof. Dr. Popp has publications in peer-reviewed scientific journals (e.g. Journal of Retailing and Consumer Services, Computers in Human Behavior), serves as a guest editor and reviewer for renowned scientific journals and organises innovative workshops and symposia for practitioners and the scientific community. His research areas include retailing, retail management, service management and sports management.
M1-1 Strategic Management
The course gives an overview of the key elements of strategic management. It provides students with an introduction to strategy for managers in all kinds of organisations, from start-ups to multinationals, from charities to government agencies. The course introduces key concepts and tools of strategic management and explores hot topics such as internationalisation, value co-creation, and corporate social responsibility. The contents will be applied in case studies and tutorials.