Consumer Behaviour
Why do people buy what they buy?
This course dives into the psychology behind consumer choices – from perception and emotion to branding and cultural influences. You’ll explore how people interact with products, services and experiences in an increasingly digital world. The goal: understand your customers better than they understand themselves!
Essential for anyone who wants to create value that people truly connect with.
UdS Fachrichtung Wirtschaftswissenschaft
www.mba.uni-saarland.de
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