“Data Analysis” – Preparation Course by Dr. Anja Spilski

Dr. Anja Spilski is working, reasearching and teaching at the Institute for Consumer and Behavioural Research at Saarland University. Her research fields are:

  • Marketing Management and Communication
  • Branding and Brand Management
  • Advertising
  • Consumer Behavior

 

M5-2 Data Analysis – Preparation Course

The objective of the course is to prepare MBA students for later classes that will discuss scientific research methods and findings.

Students will gain fundamental understanding of what empirical research is about, which research questions can be relevant and how to select different types of research methods.