Marketing and Management in Foreign Countries
How do you market across cultures – and what makes international strategies succeed? This course combines theory with hands-on experience during an international study week in Valencia. You’ll explore cultural differences, market dynamics, and how brands connect in global environments. From VR marketing to trade fairs, this course covers the tools and trends shaping modern international marketing.
Taught by Prof. Luisa Andreu, specialised in tourism, branding, and consumer behaviour and colleagues from the University of Valencia.
Ideal for anyone ready to think globally and act locally.
UdS Fachrichtung Wirtschaftswissenschaft
