The corona pandemic has forced companies to adapt and optimise their services to the special pandemic measures. The course Service Management by Prof. Dr. Woratschek and Dr. Schafmeister teaches our students how to be optimally prepared for all future situations in the company.
Dr. Guido Schafmeister was Professor of Media Management, Sports and Event Management and Managing Director of the Working Group on Sports Economics. His focus is on concrete value creation, tangible business models, business fundamentals and management.
Univ.-Prof. Dr. Herbert Woratschek is Director of the Chair of Marketing and Service Management at the Faculty of Law and Economics and Head of the MBA Sport Management programme in Bayreuth. In addition to teaching at the University of Bayreuth, he works internationally as a visiting professor in New Zealand, Australia and Norway. His research interests include quality management, value co-creation and price management.
M5-1 Service Management
This course focuses on the challenges of managing services and delivering quality service to customers. It introduces key concepts and tools of service management. Moreover, the course will challenge participants to rethink how companies should manage their services in building their competitive strength and profitability. The course is equally applicable to traditional service companies, i.e. for-profit organizations (e.g.: banks, transportation companies, hotels, educational institutions, professional services, telecommunication, tourism etc.) as well as public/non-profit organizations (e.g.: hospitals, NGOs, schools, public agencies, theatres, museums, etc.). Moreover, the ideas presented in the course are valuable for any kind of organization that is open to take on a service perspective on their business and core competences.