The world of work and the globalised market are undergoing structural change on a daily basis. Digital transformation, demographic change, globalisation and sustainability are some of the influencing factors which confront companies with new challenges. Companies need to classify these developments and apply the right strategies in order to analyse markets correctly and achieve the intended outcome.
This particular content is addressed and taught to students in the “Strategic Management” module by Professor Bastian Popp. Professor Bastian Popp is a lecturer at Saarland University and heads the Chair of Business Administration, in particular Retail Management. He is also Director of the European Institute for Advanced Behavioural Management , Department of Economics.