We are delighted to start off the new academic term with Professor Popp teaching the course “Strategic Management” for our MBA students.
Univ.-Prof. Dr. Bastian Popp studied Business Administration at the University of Bayreuth, Germany. Subsequently, he worked as research assistant at the Department of Services Management of Prof. Dr. Herbert Woratschek, a follower of the distinguished retailing professor Univ.-Prof. Dr. rer. pol. Dr. h. c. Rudolf Gümbel. His PhD thesis on „Brand Sucess through Brand Communities“, which he completed in 2010, has been awarded with several awards including the renowned Science Award awarded by the EHI Retail Institute, the GS1 Germany and the Academic Partnership Germany. In April 2016, Professor Popp finished his Habilitation Degree at the Faculty of Law, Business Administration and Economics at the University of Bayreuth. Afterwards, he joined the Leeds Beckett University (Leeds, UK) as Senior Research Fellow in Sports Business and Marketing. Since July 2017, Bastian Popp is Professor of Business Administration, in particular Retail Management at Saarland University. He is also Director of the Institute for Retailing and International Marketing (HIMA) at Saarland University. He represents the subject of retail management both in research and teaching and contributes to the focus „Behavioural Management and Marketing“. Furthermore, Bastian Popp is also the Director of the European Institute for Advanced Behavioural Management.
Module M1-1 “Strategic Management”
This course gives an overview of the key elements of strategic management. It provides participants with an introduction to strategy for managers in all kinds of organisations, from start-ups to multinationals, charities to government agencies. The course introduces key concepts and tools of strategic management and explores hot topics such as internationalisation, value co-creation, and corporate social responsibility. The contents will be applied in case studies and tutorials.
Key objectives of the course include an understanding of the strategic position of an organisation; assessing strategic choices for the future; and managing strategy in action.
In particular, this includes the following learning outcomes:
- Analyse an organisation’s position in the external environment – both macro-environment and industry or sector environment.
- Analyse a firm´s strategic capabilities – resources, competences and the links between them.
- Understand the role of stakeholders and governance in an organisation.
- Assess business strategy in terms of the generic strategies of cost leadership, differentiation, focus and hybrid strategy.
- Assess the benefits of cooperation in business strategy.
- Identify and apply business model components: value creation, configuration and capture.
- Assess the performance outcomes of different strategies in terms of direct economic outcomes and overall organisational
- Employ three success criteria for evaluating strategic options: suitability, acceptability and feasibility.
