The Business Model Development module provides comprehensive knowledge of the concepts and techniques of business model development which play a central role in both academic research and practice. While traditional methods such as the Business Model Canvas form an integral part of business education, the module also explores newer approaches that focus on the use of business models in the digital age. Students learn how companies use sustainability and digital transformation to develop innovative and future-proof business models. Current trends such as the platform economy, subscription models and disruptive technologies such as artificial intelligence and blockchain which are revolutionising existing business models, are also covered. The course offers participants the opportunity to apply these techniques in various case studies and thus gain a deep understanding of the dynamics of modern business models. The module is taught by Univ.-Prof. Dr Benedikt Schnellbächer.
