You are currently viewing Consumer Behaviour Part II


Digitalization has fundamentally changed marketing in recent years. In order to understand this development in greater depth, the “Consumer Behaviour” course is now entering its second round for students! Taught by Prof. Dr. Güliz Ger, students have the opportunity to gain an in-depth understanding of consumer behaviour on many levels and apply this to market processes. Some of the course contents are “Consumer Attitudes”, “Cognitive Processes and Consumer Decision Making” and “Consumers in their Environment”.

In addition to numerous visiting professorships in Great Britain, France, China, the USA, Australia and Denmark, Prof. Dr. Güliz Ger has been a professor at Bilkent University in Ankara for over 20 years. Prof. Dr. Ger is also Director of the Center for Research in Transitional Societies. She focuses on the socio-cultural dimensions of consumption and markets, especially in transitional societies/groups and the related issues of globalization, modernity and social change.