„Retailing and Logistics“ Course by Univ.-Prof. Dr. Bastian Popp

Prof. Dr. Popp is Chair of Business Administration, in particular Trade Management at Saarland University. He is also co-director of the European Institute for Advanced Behavioural Management (EIABM). He acts as a representative for the subject of retail management in research and teaching with a focus on “Behavioural Management and Marketing”. Prof. Dr. Popp published work in peer-reviewed scientific journals (e.g. Journal of Retailing and Consumer Services, Computers in Human Behavior) and serves as a guest editor and reviewer for renowned scientific journals. He also organises innovative workshops and symposia for practitioners and the scientific community. His research areas include retailing, retail management, service management and sports management.

The course “Retailing and Logistics” teaches participants the practice of retail marketing, especially aspects of retail branding or category management. Retail and logistics strategies will also be comprehensively taught.

 

M4-2 Retailing and Logistics

The course gives a broad overview of the key concepts about retailing. The course starts off with an introduction to major developments in retailing. Especially multi-, cross-, and omni-channel retailing are discussed comprehensively. Furthermore, the main aspects of retail marketing, in particular retail branding, the retail marketing mix, and category management are discussed. The course also gives a comprehensive insight into logistics strategies in the consumer goods sector as it has a highly important function in retail management. Moreover, internationalization is a major aspect of the major retailers’ strategies, thus, the course sets another focus on the internationalization strategies of retailers. In addition, the course is complemented with a focus on consumer behavior and the future of retailing.