Service Management!
In today’s economy, everything is a service – even products. The Service Management course explores what makes service experiences successful and how #companies build strong, lasting #customer relationships. You’ll dive into customer expectations, service design, and the logic behind service #profitability. The course also looks at #leadership, people management and quality metrics through a service lens.
Essential for anyone who wants to understand the human side of #business success.
Professor Emeritus Herbert Woratschek was Head of the Chair in Marketing and Service Management at the Faculty of Law and Economics at the University of Bayreuth and Head of the MBA Sports Management program. His international experience as a visiting professor in New Zealand, Australia, Norway, and Canada complements his extensive expertise. His research interests include quality management, value co-creation, and price management.
