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The world is changing faster and faster and the market is becoming more and more global. Because of this, companies need to be able to adapt and apply their strategies quickly and efficiently. And that is exactly what the Strategic Management course teaches our students.

Professor Bastian Popp also teaches regularly at Saarland University. He holds the Chair of Business Administration, in particular Trade Management and is the Director of the European-Institute for Advanced Behavioural Management. His research focuses on E-commerce and Innovative Media, Value Co-Creation and Price Management as well as Brand Management and Customer Loyalty, Service and Quality Management, Merchandising, Licensing and Retailing in Sports. Professor Popp is currently researching the topics of sustainability and brand management in online retailing, among others.