Europe is trying to secure energy supply for the winter and population and economy have to save energy and expect high expenses. How to maintain the standard of high quality services under difficult conditions is taught to our students in the course of Dr. Schafmeister and Prof. Woratschek.
Dr. Guido Schafmeister was a lecturer in media management, sports and event management and managing director of the Arbeitskreis Sportökonomie. His focus is on concrete value creation, tangible business models, business fundamentals and management. Together with Prof. Woratschek, he is one of the founders of the Sales Management Academy Bayreuth GmbH & Co KG.
Univ.-Prof. Dr. Herbert Woratschek was Director of the Chair of Marketing and Service Management at the Faculty of Law and Economics and Head of the MBA Sport Management programme in Bayreuth. In addition to teaching at the University of Bayreuth, he is active internationally as a visiting professor in New Zealand, Australia and Norway. His research focuses include quality management, value co-creation and price management.