The Corona Pandemic has a great impact on many different areas of our lives, including Consumer Behaviour. The students in the course of Univ.-Prof. Dr. Gröppel-Klein and Univ.-Prof. Dr. Güliz Ger ask themselves what exactly these effects are and many other interesting questions. Moreover, the course will set another focus on Consumer Protection and teach students how they can use their knowledge to change and improve the world we live in today.
Univ.-Prof. Andrea Gröppel-Klein has held the Chair of Business Administration, in particular Marketing, and she is Director of the Institute for Consumer and Behavioural Research at Saarland University since 2006. Since 2015, she has also been Director of the Europa Institute Section of Economics. Her research interests include “Point of Sale Research”, “Demographic Change and the Behavior of Older Consumers” and “Advertising Impact Research”.
Univ.-Prof. Dr. Güliz Ger has been a professor at Bilkent University in Ankara for over 20 years in addition to numerous guest professorships in Great Britain, France, China, the USA, Australia and Denmark. Prof. Ger is also the director of the Center for Research in Transitional Societies. She is concerned with the socio-cultural dimensions of consumption and markets, especially in transitional societies/groups and the related issues of globalization, modernity and social change.
“Exciting experimental examples. Great guest lecture. Professor is highly involved and passionate which shows in and throughout her lecture. Great structure. Builds on contributions from students and great at repeating and drawing lines/connections between previous taught material and current material.” (ST 2019)
M6-1 Consumer Behaviour
The aim of this course is to give an overview of findings of consumer behaviour that are highly relevant to understand consumers ́ responses to Marketing strategies. The course intends to provide inspiration to MBA students when dealing with topics related to consumer behaviour. Also, it intends to give an up-to-date state-of-the-art overview of research on consumer behaviour to students.