For over two years, the Corona pandemic has kept the world on its toes with dire consequences, but change and adaptation can lead to new opportunities. How to seize these and not only sustain but improve a business in turbulent times is taught in the Entrepreneurship course.
Dr. Joachim Behrendt is a business angel, independent management consultant and owner of two consulting companies. In addition to his entrepreneurial activities, Dr. Behrendt has also worked as a part-time lecturer in London and as an assistant professor in Istanbul and was awarded the “Business Angel of the Year” in Turkey in 2015.
Prof. Dr. Sven Heidenreich has held the Chair of Business Administration, in particular Technology and Innovation Management at Saarland University since 2017. His research interests include technology and innovation management as well as entrepreneurship and questions around consumer resistance to innovation, co-creation of technology-based services, innovation networks, business model innovation, innovative work behaviour or entrepreneurial behaviour.
Jun.-Prof. Dr. Benedikt Schnellbächer is Junior Professor for Digital Transformation and Start-ups at Saarland University. His research focuses on start-ups, digital start-ups, sustainable start-ups, start-up behaviour and business model development.
The role of entrepreneurship in an economic unit has been well documented and is of interest not only to business people and politicians but also to students – the future entrepreneurs. Creating and growing a new venture inside or outside a corporation is a task that few individuals are able to accomplish, even though many profess the desire. This course is based on an understanding of strategic areas of business and applies the tools and analytical techniques of these areas to the new venture creation process in a domestic and international setting. The entrepreneurship module has been designed in a way that prepares participants very well for pursuing careers as owner/managers. It also offers a generic examination of the general principles of entrepreneurship and entrepreneurial activity. Adopting this unit does not confine participants to the limitations of small business and its related activities. It supports the full development of entrepreneurial skills and sensitivities for use in existing organizations, to facilitate the management of change and/or the achievement or organizational goals.