Current developments in global trade and the challenges posed by geopolitical tensions also offer companies opportunities to further develop their strategies and tap into new markets. Despite uncertainties in supply chains and trade relations, the increasing interconnectedness of the global economy is opening up new opportunities for innovation and growth. By adapting to these changes with foresight, companies can strengthen their competitiveness and position themselves successfully on the international market. It requires creative solutions and a flexible strategy to not only react to market changes, but to actively shape them and thus achieve sustainable success.
For companies, this means classifying these developments and applying the right strategies in order to take all aspects into account and analyze markets correctly in order to achieve the desired results. It is precisely this content that is addressed and taught to students in the “Strategic Management” module by Prof. Dr. Bastian Popp. Professor Bastian Popp is a lecturer at Saarland University and heads the Chair of Business Administration, in particular Retail Management. He is also Director of the European Institute.
