Thank you to Professor Luisa Andreu from University of Valencia, Spain and her Colleagues for creating such a compellingly interesting online course providing our MBA students with so many different facets and insights into the latest management and marketing developments !
Module M4-1: Marketing and Management in Foreign Countries:
At the end of the course Marketing and Management in Foreign Countries, participants will be able to understand critical issues and related challenges of managing people in an international and multicultural environment as well as recognise and value cultural differences. They will learn to apply international management theories and practices in real-world settings and become experts in the respective country with regard to issues and practices pertaining to major management functions.
Participants are expected to deal with topics intensely by using the provided literature, prepare the accompanying case study in the given team structure and actively take part in the course.